Event Management: A General Perspective

Paper Code: 
ETM 131
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
18.00
Unit I: 
An Overview of the Events field

 

  • Introduction to event
  • Event Management
  • Types of Events
  • Event management process
  • Parties or professionals to event management
  • Event management as a Career
 

 

18.00
Unit II: 
Team Building and Team Spirit
  •     Definition – Team
  •     Benefits and drawbacks of working in a team
  •    Types of  teams
  •     Event team management
  •     Team Spirit
  •      The Basics of team functioning- team building exercise
 

 

18.00
Unit III: 
Conceptualising the Event
  • Introduction
  • Stakeholders in event
  • The host organization and the host community
  • Sponsors and media
  • Co-workers , participants and spectators
  • Sourcing events- Bidding, Franchising, Developing and creating new events
 

 

18.00
Unit IV: 
Staging Events
  • Introduction- The Stage
  • Themes and design
  • Programming
  • Choice of venue
  • Audience and guests
  • Logistic
  • Power ,lights ,sound,audio visual
  • Props and decoration
  • Catering
  • Performers and hospitality
 

 

18.00
Unit V: 
Special event risk management and Time management in event

Special event risk management and Time management in event

Essential Readings: 
  1. Glenn Bowdin, Johnny Allen, William O’Toole, Rob Harris, Ian McDonnell- Event Management.
  2. Dr. Bhiwandiwalla: Research Module on Event management, National Institute of Event Management
  3. Kalai Selvan N: Event Management and Marketing, ICFAI.

 

References: 
  1. Barry Avrich : Event and Entertainment Marketing: A Must Guide for Corporate Event Sponsors and Entertainment Entrepreneurs, Probus Professional Publication.
  2. Koontz and Wechrich H, Essentials of Management, Tata McGraw-Hill, New Delhi.
  3. Stoner, Freeman, and Gilbert, Management, Prentice Hall of India, New Delhi.
  4. Tanaz Barur: Successful Event Management, Rupa & Co.
  5. Anton Shone, Bryn Parry: Successful Event Management: A Practical Handbook, International Thomson Business Press.

 

Academic Year: 
2022-2023
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