e-Retailing

Paper Code: 
MRM 426
Credits: 
4
Contact Hours: 
4.00
Max. Marks: 
100.00
Objective: 

Objective: The objective of this course is to acquaint the students with Information Technology and E-tailing used in Retail.

12.00

Information Technology: Meaning and its growing role in retailing, Applications of Information Technology in retailing.

12.00

Retail Management Information System: Types of information systems, Role of retail data capture in retail transaction.

12.00

Radio Frequency identification (RFID): Adopting coding systems, Benefits of data base marketing, Limitation of web applications, Information technology innovation to tackle web limitations.

12.00

Electronic point of sale (EPOS): Electronic funds transfer and point of sale (EFTPOS), Quick response replenishment system, Electronic loyalty scheme

12.00

Information technology in merchandising: Information technology in Supply chain management, Information technology in Customer Relationship management.

Essential Readings: 

• Levy, Michael and Weitz, Barton A., Retailing Management, Tata McGraw-Hill Publishing Company Ltd., New Delhi, 2003
• Jaiswal, A., Fundamentals of Computers &Information Technology
• Taxali, R. K., PC Software of Windows Made Simple

References: 

• Berman and Evans, Retail Management – A strategic approach, MacMillan Publishing Co
• Varley, Rosemary, .Rafiq, Mohammed, Principles of Retail Management

Academic Year: 
2015-2016
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