e-Retailing

Paper Code: 
MRM 426
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

The objective of this course is to acquaint the students with Information Technology and E-tailing used in Retail.

10.00
Unit I: 
Information Technology

Meaning and its growing role in retailing, Applications of Information Technology in retailing.

13.00
Unit II: 
Retail Management Information System

Types of information systems, Role of retail data capture in retail transaction.

13.00
Unit III: 
Radio Frequency identification (RFID)

Adopting coding systems, Benefits of data base marketing, Limitation of web applications, Information technology innovation to tackle web limitations.

12.00
Unit IV: 
Electronic point of sale (EPOS)

Electronic funds transfer and point of sale (EFTPOS), Quick response replenishment system, Electronic loyalty scheme

12.00
Unit V: 
Information technology in merchandising

Information technology in Supply chain management, Information technology in Customer Relationship management.

Essential Readings: 

• Levy, Michael and Weitz, Barton A., Retailing Management, Tata McGraw-Hill Publishing Company Ltd., New Delhi, 2003
• Jaiswal, A., Fundamentals of Computers &Information Technology
• Taxali, R. K., PC Software of Windows Made Simple

References: 

• Berman and Evans, Retail Management – A strategic approach, MacMillan Publishing Co
• Varley, Rosemary, .Rafiq, Mohammed, Principles of Retail Management

Academic Year: 
2017-2018
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