E-Commerce Website Development

Paper Code: 
SDMK 601
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
18.00
Unit I: 
Introduction to E-commerce

Scope of E-commerce, Advantages and disadvantages of E-commerce, E-commerce opportunities for industries, e-transition, challenges for Indian corporate.  Business models for e-commerce: B2B, B2C, C2C, C2B. e-business models based on the relationship of transaction types: brokerage model, Aggregator model, info-mediary model, community model, value chain model, manufacture model, advertising model, subscription model, affiliate model

18.00
Unit II: 
The value chain

The value chain, supply chain, Porter’s value chain model, competitive advantage, competitive strategy, porter’s competitive forces model, first mover advantage, electronic data interchange(EDI), Definition, benefits, layered architecture, distinction between EDI and e-mail, EDI standards, EDI communication, EDI security.

 

18.00
Unit III: 
E-Payment system

Types of electronic payment system, digital token based e-payment system, credit card, debit card, smart card, e-cash, digital currency, e-cheque, digital signature, secure e-payment process method

18.00
Unit IV: 
Legal and ethical issues of e-commerce, e-security

Security on the internet, network and web security risks, network and website security ,e-business risk management issues, web linking and domain name disputes, encryption and decryption laws

18.00
Unit V: 
The IT Act2000

Highlights of the IT Act 2000, important concepts introduced in IT Act 2000, positive aspects for corporate sector, unresolved issues in IT Act 2000. CRM: CRM management, process framework, process, elements of CRM, technology application of CRM, CRM development cycle, implementation issues

Essential Readings: 
  • P.T. Joseph , “E-commerce: An Indian perspective”, 3rd Edition, PHI Publication, 2008.
  • David Whiteley , “e-commerce”, TMH publications, 2001
  • R. Kalakota, Andrew B.Whinstion, “Frontiers of e-commerce”, Pearson Education, 2005.
  • T.N. Chabra, R.K.Suri, ”E-commerce new vistas for business”,Dhanpat Rai & Co.

 

Academic Year: