E-Commerce and Online Security Mechanism

Paper Code: 
MRM 326
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

                                   Course Objective

• To acquaint the students with E-business management in retail industry Understand the fundamentals of e-commerce in view to conduct business online.

                                     Course Outcomes (COs):    

Learning Outcomes (at course level)

Learning and teaching strategies

Assessment Strategies

 
 

The student will be able to-

  1. Understand the fundamentals of e-commerce in view to conduct business online.
  2. Know the scope, significance and growth in e-commerce business in retail sector.
  3. Learn the e-payment system
  4. Identify the security, legal and ethical issues in e-business
  5. Understand and utilize Blockchain technology in retail business

Approach in teaching:

Interactive Lectures, Group Discussion, Tutorials, Case Study

 

Learning activities for the students:

Self-learning assignments, presentations

Class test, Semester end examinations, Quiz, Assignments, Presentation

 

            

 

12.00
Unit I: 
Introduction to E-commerce:

Introduction to E-commerce: Scope of E-commerce, Advantages and disadvantages of E-commerce, E-commerce opportunities for industries, e-transition, challenges for Indian corporate.
Business models for e-commerce: B2B, B2C, C2C, C2B. e-business models based on the relationship of transaction types: brokerage model, Aggregator model, info-mediary model, community model, value chain model, manufacture model, advertising model, subscription model, affiliate model

12.00
Unit II: 
Value chain:

Value chain: Supply chain, Porter’s value chain model, competitive advantage, competitive strategy, porter’s competitive forces model, first mover advantage, electronic data interchange(EDI), Definition, benefits, layered architecture, distinction between EDI and e-mail, EDI standards, EDI communication, EDI security

11.00
Unit III: 
E-Payment system:

E-Payment system: Types of electronic payment system, digital token based e-payment system, credit card, debit card, smart card, e-cash, digital currency, e-cheque, digital signature, secure e-payment process method SET.

12.00
Unit IV: 
Legal and ethical issues of e-commerce, e-security

Legal and ethical issues of e-commerce, e-security: Security on the internet, network and web security risks, network and website security ,e-business risk management issues, web linking and domain name disputes, encryption and decryption laws .The IT Act2000: highlights of the IT Act 2000, important concepts introduced in IT Act 2000, positive aspects for corporate sector, unresolved issues in IT Act 2000.

13.00
Unit V: 
Blockchain:

Blockchain: Introduction, Ethereum, Trust Framework and Consensus Mechanisms, Public, Consortium, Private Blockchains, Blockchain Interoperability, Limitations and Misconceptions, Implications of Blockchain on Traditional Business.
Blockchain Technology Implementation, Supply chain blockchain architecture, Supply chain traditional architecture, Integration of Blockchain with Supply Chain, Bitcoin, Costless verification, future of blockchain technology, Artificial intelligence, digital privacy. Benefits of Blockchain technology in retail- Provenance, Compliance, Transparency, Faster Payments, Reduced costs, Improved accuracy.

Essential Readings: 

• P.T. Joseph , “E-commerce: An Indian perspective”, 3rd Edition, PHI Publication, 2008.
• David Whiteley , “e-commerce”, TMH publications, 2001
• R. Kalakota, Andrew B.Whinstion, “Frontiers of e-commerce”, Pearson Education, 2005.
• T.N. Chabra, R.K.Suri, ”E-commerce new vistas for business”,Dhanpat Rai & Co.

Academic Year: 
2020-2021
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