E-Commerce

Paper Code: 
SBBA 301
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 
  • The basic purpose of this course is to develop an insight of technology in ecommerce, web designing so as to equip the student for basic web development functions.

Course Outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Course Code

Course Title

SBBA 301

E- Commerce

CO 156: Analyze the theoretical models of E-Business.

CO 157: understand & Apply various website design controls.

CO 158: Develop effective web site analysis & designing skills.

CO 159: Understand skills of web graphics using HTML.

CO 160: Apply the methods of  database management system for data handling.

Class lectures

Seminars

Tutorials

Group discussions and Workshops

Question preparation, Seminar presentation, Group tasks

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

 

 

6.00

Introduction to e-commerce: Meaning, concept, e-commerce v/s e- business, Porter’s value chain model, competitive strategy, E-Business Model, Technology in ecommerce: ISP, URL’s, HTTP, IP, Cookies.

6.00

Building Web Site: Introduction, Website, Webpage, Static Website and Dynamic Website. Life cycle of web site design, Basic rules of web site design.
Web Page Design using HTML I: Web Site Design Tool - Interface, Workspace, views, Templates, Website layout. Overview of HTML, Basic Structure of HTML Document, Attributes, Headings, Paragraphs, Basic Text Formatting.

6.00

Web Page Design using HTML II /CSS :(Cascading Style sheet), Working in HTML with Color, Lists, Frames, Form.

Understanding Web Graphics: Insert, Add Images and Graphics into Web Site, Aligning Images, Changing Text Wrapping for an Image, Setting A Background Image for Web Page, create links, internal & external links, changing and moving links behavior.

 

6.00

Creating HTML Table: Creating /editing Tables in Layout View, Table /cell option, formatting tables, Aligning Table Columns, images with tables, Action button, Adding online forms to web pages.

Web site Content Modelling: Create /Save Website content design, Creating web site structure, introduction of web publishing Themes-Publishing web sites. 

6.00

Database Management System:  Introduction to database, database users, end users, front end and back end tools, Data Type, Attribute and Key.

Creating Database: create a database table, modify/delete database table, Queries create, delete, modify, manage link relationships between database tables.

Essential Readings: 
  • David Whiteley, E-Commerce, Tata McGraw Hill
  • T.N. Chhabra, R.K.Suri, E-Commerce new vistas for business, Dhanpat Rai & Co.
  • Ivan Bayross, “HTML 5 and CSS 3 Made Simple”, BPB Publications.
  • Bipin Desai, “An Introduction to Database Systems”, Galgotia Publications

 

References: 

SUGGESTED READINGS:

·        

Eframi Turban, Jae Lee, David King, K. Michale Chung, Electronic Commerce, Pearson Education

  • Diwan Parag and Sunil Sharma, Electronic Commerce –A Manager’s Guide to EBusiness, Vanity Books International,New Delhi.
  • Agarwal, K.N. and Deeksha Agarwal ,Business on the net, Macmillan, New Delhi
  • Christopher Murphy, Divya Manian, Richard Clark ,Beginning HTML5 and CSS3: The     Web Evolved, Apress, 1st edition

E-RESOURCES:

  • Website: http://www.w3schools.com.
  • ·         http:// sagepub.com
  • ·http:// sagepub.com
  • ·         NPTEL Local Guru content
  • ·         Shodhganga

 

Academic Year: 
2023-2024
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