E-Commerce

Paper Code: 
SBBA 301
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

The basic purpose of this course is to develop an insight of technology in ecommerce, web designing so as to equip the student for basic web development functions.

Course Outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Paper Code

Paper Title

SBBA 301

E- Commerce

CO130: Analyze the theoretical models of E-Business

CO131: Develop effective web site

analysis & designing skills

CO132: Understanding skills of HTML & Database Management System

Approach in teaching:

Interactive Hours, Discussion, Tutorials, Reading assignments, Demonstration

Learning activities for the students:

Self learning assignments, Effective questions, Seminar presentation, Group tasks

 

Problem solving exercises, assignments, internal test, semester end examination, group projects.

 

6.00
Unit I: 
Introduction to e-commerce:

Introduction to e-commerce: Meaning, concept, e-commerce v/s e- business, advantages and disadvantages of ecommerce, Porter’s value chain model, competitive strategy, different types of ecommerce like B2B, B2C, C2C, C2B,G2C.Technology in ecommerce: An overview of internet, intranets and extranets, The world wide web, ISP, URL’s , HTTP, Cookies.

6.00
Unit II: 
Building Web Site:

Building Web Site: Introduction to Web Development, Website, Webpage, Static Website, and Dynamic Website. Life cycle of web site design, choosing domain name, Basic rules of web site design.
Web Site Design Tool - Dreamweaver: The Dreamweaver Interface, The Dreamweaver Workspace, Fundamentals of Website Design, views of Dreamweaver, Creating Websites in Dreamweaver, Dreamweaver Templates, create links, internal & external links, changing and moving links behaviors, Website layout.

6.00
Unit III: 
Web Page Design using HTML:

Web Page Design using HTML: Overview of HTML, Basic Structure of HTML Document, Attributes, Headings, Paragraphs, Basic Text Formatting, Working in HTML with Color, Format Text, Applying Font Attributes to Selected Text, Formatting, Lists, Frames, Form.
Understanding Web Graphics: Insert, Add Images and Graphics into Web Site, Aligning Images, Changing Text Wrapping for An Image, Setting A Background Image for Web Page, Links With Images

6.00
Unit IV: 
Creating HTML Table:

Creating HTML Table: Creating /editing Tables in Layout View, Table Options, cell option, Formatting tables, Aligning Table Columns, Using Tables for Forms, images with tables, Web site frames design, Forms, Action button, Adding online forms to web pages.
Web site Content Modeling: Create /Save Website content design, Working on the web site, Creating web site structure, Creating Titles for web pages, introduction of web publishing Themes-Publishing web sites.

6.00
Unit V: 
Database Management System:

Database Management System: Introduction to database, relational data model, DBMS architecture, database users, end users, front end and back end tools, Attribute and Key.
Structured Query Language: create a Sql database table, modify/delete /drop database table, Sql queries create, delete, manage link relationships between database tables, modify, filter using queries.

Essential Readings: 

1. David Whiteley, E-Commerce, Tata McGraw Hill
2. T.N. Chhabra, R.K.Suri, E-Commerce new vistas for business, Dhanpat Rai & Co.
3. Eframi Turban, Jae Lee, David King, K. Michale Chung, Electronic Commerce, Pearson Education
4. Diwan Parag and Sunil Sharma, Electronic Commerce –A Manager’s Guide to EBusiness, Vanity Books International,New Delhi.
5. Agarwal, K.N. and Deeksha Agarwal ,Business on the net, Macmillan, New Delhi

Academic Year: 
2021-2022
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