E- Commerce

Paper Code: 
SBBA 301
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
6.00
Unit I: 
Introduction to e-commerce

Introduction to e-commerce: Meaning, concept , e-commerce v/s e- business, advantages and disadvantages of ecommerce, value chain in ecommerce, Porter’s value chain model, competitive strategy, different types of ecommerce like B2B, B2C, C2C, C2B,G2C.
Technology in ecommerce: An overview of the internet, basic network architecture and the layered model, network hardware and software considerations, intranets and extranets ,The world wide web, web system architecture, ISP, URL’s and HTTP, cookies.

6.00
Unit II: 
Building and hosting your website, Web page design using HTML and CSS

Building and hosting your website: choosing an ISP, domain name, web promotion, e-cycle of internet marketing, personalization and mobile agents, tracking customers, customer service, CRM and e-value.
Web page design using HTML and CSS: Overview of HTML, basic structure of an HTML document, basic text formatting, links, images, tables, frames, form and introduction to CSS.

6.00
Unit III: 
Network Security Threats

Network Security Threats: Introduction, Security Threat Defined, The Client Server Network Security, Emerging Client Server Security Threats, firewalls Administration, Management and Disaster Recovery, Data and Message Security.
Basic cryptography for enabling security in ecommerce: public and private key encryption, authentication and trust using digital signature and digital certificates, firewalls, SSL

6.00
Unit IV: 
Electronic Payment System

Introduction, Types of electronic payment system, Digital token based electronic payment system, essential requirement of electronic payment, ACID and ICES test, payment gateway, the electronic payment media, , SET protocol for credit card payment, electronic payment media: e-cash and e-wallet, e-check, credit card, debit card, smart card, EFT and ACH. Business to Business e-commerce: Meaning, benefits and opportunities in B2B, key B2B models and their main functions, EDI as a B2B tool.

6.00
Unit V: 
Consumer Oriented E-Commerce

traditional retailing and e-retailing, benefits and key success factors for e-retailing, models for e-retailing like specialized and generalized e- stores, e-mall, direct selling by manufacturer, e- broker and e-services like web-enabling services, matchmaking services, E- auction services.
E-core values: ethical issues, legal issues and international issues.

Essential Readings: 

1. David Whiteley, E-Commerce, Tata McGraw Hill
2. T.N. Chhabra, R.K.Suri, E-Commerce new vistas for business, Dhanpat Rai & Co.
3. Eframi Turban, Jae Lee, David King, K. Michale Chung, Electronic Commerce, Pearson Education

References: 

1. Diwan Parag and Sunil Sharma, Electronic Commerce –A Manager’s Guide to EBusiness, Vanity Books International,New Delhi.
2. Agarwal, K.N. and Deeksha Agarwal ,Business on the net, Macmillan, New Delhi

Academic Year: 
2018-2019
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