This course will enable the students for a successful transition from academics to the professional world.
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 Course  | 
 Learning outcomes (at course level)  | 
 Learning and teaching strategies  | 
 Assessment Strategies  | 
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 Course Code  | 
 Course Title  | 
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 24SDMK 404 
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 Digital Marketing Practicum (Practical) 
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 CO 145: Apply theoretical knowledge from coursework to real-world workplace scenarios. CO 146: Demonstrate proficiency in the specific technical skills relevant to the skill-based course in the semester CO 147: Develop strong communication and interpersonal skills to collaborate effectively with colleagues and supervisors. CO 148: Develop strong problem-solving and critical thinking skills applicable to the skill-based course in the semester CO 149: Contribute effectively in course-specific interaction  | 
 Approach in teaching: Pre-internship preparation, Mentorship, Guidance, Industry Collaboration 
 Learning activities for the students: Initiative and Proactiveness, Building Relationships, Documentation, Reflection, Communication and Feedback, Problem Solving and Critical Thinking  | 
 Presentation, Mid-term review, Project evaluation, Skill demonstration  | 
The student has to visit an organization for a period of 45 days and actively participate in the working of the organization. Student has to prepare a report based on the learning in that organization.