Digital Campaign Management

Paper Code: 
SDMK 501
Credits: 
12
Contact Hours: 
180.00
Max. Marks: 
100.00
36.00
Unit I: 
Marketing Automation Tool

Email Campaigns, Email Autoresponder, SMS Autoresponder, Creating Landing Page, Landing Page CTA, Lead Generation Strategy, Capturing Leads from Sources, Website Widgets, Lead and List Management, CRM Integration, Sales Integration, Products Integration, Business Reporting, Lead Source Link Building, Lead Tracking Features, WebHooks and Connectors, Complete Automation Strategy

36.00
Unit II: 
Re-Marketing Strategies

Re-Marketing Flow Email Re-Marketing Strategy Segmentation Re-Marketing Strategy Facebook ReMarketing Google Adwords ReMarketing Marketing Machine Bucket Filling Dynamic Re-Marketing for eCommerce Pixeling and Tracking Cycle Video ReMarketing Custom Audience ReMarketing Engagement Re-Marketing

36.00
Unit III: 
Affiliate Marketing and Adsense

Understanding Affiliate Marketing, Sources to Make Money Online, Selecting Affiliate Program, Applying for an Affiliate Building, Assets for Affiliate Promotion, Payments and Payouts, CPC, CPA, CPI and other metrics, Getting Most Conversions, Day to Day Work Scheduling, Managing Affiliate Accounts, Blogging, Google AdSense Account Setup, Placing Ads on Website, Placing Ads on Blogs, YouTube Video Monetization, Allowing and Blocking Ads, Performance Metrics, AdSense Administration

36.00
Unit IV: 
Online Reputation Management

Getting Started with Online Reputation Management, creating online reputation, Listening to Online Audience, Establishing Reputation, Responding to Crisis

36.00
Unit V: 
Google Analytics

Four Basic Components of Google Analytics Collection, Processing, Configuration & Reporting, Data Type: Dimensions Vs Metrics, Visitors, Visit, Page views, Events, Time bases Metrics, Bounce rate, Event Tracking, Tagging with your site with Google Analytics code, setting up Google analytics account, Filtering reports for your Business, Different Traffic, Conversion and User Engagement, Reports for Next Strategy, Other Analytics, Face book Analytics, You tube analytics, Twitter analytics

Academic Year: