Consumer Behaviour Practical

Paper Code: 
DBBA 502B
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
6.00

Project Submission on Consumer Research

6.00

Prepare a chart on Consumer Buying Behaviour Process of any product or service : smart phone, apparels, life insurance, online shopping, socially responsible products, luxury and branded products etc.

6.00

Power point Presentation on the Different Models of Consumer Buying Decision Making Process

6.00

Group/ Team Assignment submission on Effect of Personal &Psychological Factors on Consumer Buying Behaviour (Motivation, Personality, Attitude, Perception , Learning, Age,Lifestyle, Occupation)

6.00

Case Study on Role of Culture/ Sub-culture/ Social Class/ Family/ Reference Group in Consumer Buying Decision Making Process

Essential Readings: 

1. Leon G.Schiffman & Leslie L.Kanuk: Consumer Behaviour, Prentice Hall Publication, latest Edition
2. Solomon, M.R.: Consumer Behaviour – Buying, Having, and Being, Pearson Prentice Hall.
3. Blackwell, R.D., Miniard, P.W., & Engel, J. F.: Consumer Behaviour, Cengage Learning.

References: 

1. Hawkins, D.I., Best, R. J., Coney, K.A., & Mookerjee, A: Consumer Behaviour – Building Marketing Strategy, Tata McGraw Hill.
2. Kotler, P. & Keller, K. L.: Marketing Management (Global Edition) Pearson.

Academic Year: 
2019-2020
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