Category Management

Paper Code: 
24SDMK 102
Credits: 
6
Contact Hours: 
6.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to develop a basic category plan, including objectives, strategies, and tactics.

Course Outcomes: 

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Course Code

Course Title

24SDMK 102

 Category Management

(Theory)

  • CO 25: Understand the core concept, historical evolution, and current trends shaping the Indian retail industry.
  • CO 26: Apply effective merchandise management strategies to maximize profitability.
  • CO 27: Analyze company policies and regulations to ensure compliance in product listings and digital catalogs
  • CO 28: Apply visual communication principles to create clear and engaging digital catalogs and pages.
  • CO 29: Navigate business policies related to listing and adding vendors.
  • CO 30: Contribute effectively in course-specific interaction

Approach in teaching:

Interactive classroom sessions, Flipped Class, Case Study, Role Play, Guest Lectures, Benchmarking Reports, Short videos

 

Learning activities for the students:

Category Plan Development, Group Discussions

 

 

 

 

Class test, Semester end examinations, Quiz, Assignments, Presentation, Individual and group projects

 

18.00
Unit I: 
Retailing

Concept, Definition, Characteristics, Evolution of Retailing in India, Retailing in India, Emerging Trends in Retailing, Factors Behind the change of Indian Retail Industry. Retail Formats: Retail Sales by ownership, based on Merchandise offered, non-store Based retail mix; Non-traditional selling

18.00
Unit II: 
Retail Merchandising

Buying function, Markups & Markdown in merchandise management, shrinkage in Retail merchandise management

18.00
Unit III: 
Category Management

Concept, Types of Categories, Listing of Products and mapping SKUs to cater product category and customer needs, Adherence to company policies and statutory regulations related to sales and service, creation and updating of digital catalogues

18.00
Unit IV: 
Category Management adherence

Adherence to quality standards for creating and maintaining catalogues and digital pages, creating catalogues and digital pages using appropriate softwares, ensuring correct mapping of products and product descriptions to the photographs being showcased/displayed, explaining photographic nuances that enhance the aesthetic aspects of the merchandise and increase impact and movement on the page, explaining the concepts of visual communication being used in the catalogue/digital pages

18.00
Unit V: 
Liaisoning

Liaison with internal and external stakeholders for accurate product listings, categories of products being sold, marketing plans and promotions within the organization, possible errors in listing of products and how to prevent the same, policies with respect to data transfer to and from business partners, availability of content and digital capabilities within the organization, page/leaf creation/product listing on the site, business policies with respect to listing/adding vendors

Essential Readings: 

• Cullen & Newman: Retailing – Environment & Operations, Cengage Learning
• Berman & Evarv: Retail Management, Prentice Hall.
• Bajaj, Tuli & Srivastava: Retail Management- Oxford University Publications

References: 

Suggested Readings:
• Gibson G Vedamani: Retail Management: Functional principles & practices, Jaico Publishing House.
• Harjit Singh: Retail Management, S. Chand Publication.
E- Resources:
• https://www.yourarticlelibrary.com/macro-economics
• https://www.slideshare.net/
• https://www.sana-commerce.com/blog/ecommerce-catalog-management-best-pra...

E- Journals:
• https://www.gjust.ac.in/department/hsb/hsb_journals.html
• https://www.igi-global.com/journal/international-journal-online-marketin...
• https://iupindia.in/Marketing_Management.asp

Academic Year: 
2024-2025
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