Category Management

Paper Code: 
SDMK 102
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
18.00
Unit I: 
Retailing

Concept, Definition, Characteristics, Evolution of Retailing in India, Retailing in India, Emerging Trends in Retailing, Factors Behind the change of Indian Retail Industry. Retail Formats: Retail Sales by ownership, On the basis of Merchandise offered, non-
store Based retail mix & Non-traditional selling

18.00
Unit II: 
Retail Merchandising

Buying function, Markups & Markdown in merchandise management, shrinkage in Retail merchandise management

18.00
Unit III: 
Category Management

Concept, Types of Category, Listing of Products and mapping SKUs to cater product category and customer needs, Adherence to company policies and statutory regulations related to sales and service, creation and updation of digital catalogues

18.00
Unit IV: 
Category Management adherence

Adherence to quality standards for creating and maintaining catalogues and digital pages, Creating catalogues and digital pages using appropriate softwares, ensuring correct mapping of products and product descriptions tothe photographs being showcased/displayed, explaining photographic nuances that enhance the aesthetic aspects of the merchandise and increase impact and movement on the page, explaining the concepts of visual communication being used inthe catalogue/digital pages

18.00
Unit V: 
Liaisoning

Liaison with internal and external stakeholders for accurate product listings, categories of products being sold, marketing plans and promotions within theorganization, possible errors in listing of products and how to prevent the same, policies with respect to data transfer to and from business partners, availability of content and digital capabilities within the organization, page/leaf creation/product listing on thesite, business policies with respect to listing/addingvendors

Essential Readings: 

Essential Readings:

  • Cullen & Newman: Retailing – Environment & Operations, Cengage Learning
  • EMEA
  • Berman &Evarv: Retail Management, Perntice Hall.
  • Bajaj, Tuli&Srivastava: Retail Management- Oxford University Publications

 

References: 
Academic Year: