Category Management

Concept, Definition, Characteristics, Evolution of Retailing in India, Retailing in India, Emerging Trends in Retailing, Factors Behind the change of Indian Retail Industry. Retail Formats: Retail Sales by ownership, On the basis of Merchandise offered, non-
store Based retail mix & Non-traditional selling

Buying function, Markups & Markdown in merchandise management, shrinkage in Retail merchandise management

Concept, Types of Category, Listing of Products and mapping SKUs to cater product category and customer needs, Adherence to company policies and statutory regulations related to sales and service, creation and updation of digital catalogues

Adherence to quality standards for creating and maintaining catalogues and digital pages, Creating  catalogues and digital pages using appropriate softwares, ensuring correct mapping of products and product descriptions to the photographs being showcased/displayed, explaining photographic nuances that enhance the aesthetic aspects of the merchandise and increase impact and movement on the page, usage of editing software’s that impacts photo quality working with category teams to conform to brand and sales requirements, explaining the concepts of visual communication being used in the catalogue/digital pages, conducting timely product audit on the digital marketplace

Liaison with internal and external stakeholders for accurate product listings, categories of products being sold, marketing plans and promotions within the organization, possible errors in listing of products and how to prevent the same, policies with respect to data transfer to and from business partners, availability of content and digital capabilities within the organization,  page/leaf creation/product listing on the site, business policies with respect to listing/adding vendors