Business Research Practical

Paper Code: 
CBBA 302
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to:

  • Understand the tools of data collection, tabulation and classification and functions of statistical sotware like MS Excel, SPSS, etc. and to learn the application of statistical tools using software.

 

Course Outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Course Code

Course Title

CBBA 302

Business Research Practical

CO 107: Understand Formulation of research problem.

CO 108: Understand the drafting questionnaire and data collection using various online platforms.

CO 109: Perform data entry and Data classification and tabulation on statistical software.

CO 110: Classification and tabulation of data.

CO 111: Understand the techniques of descriptive statistical analysis.

Approach in teaching:

Interactive Hours, Discussion, Tutorials, Reading assignments

 

Learning activities for the students:

Self learning assignments, Effective questions, Giving tasks

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

 

6.00
Unit I: 
Unit I

Formulation of research problem, identification of problem, formulation of research title, drafting questionnaire

6.00
Unit II: 
Data Collection methods:

Data Collection methods: Primary data collection using google form, etc., secondary data collection using various online platforms.

6.00
Unit III: 
Introduction to Data Analysis Softwares

Introduction to Data Analysis Softwares: SPSS, Excel, etc., Types of Data, compilation of data, classification of data, tabulation of data, data coding and data entry in softwares, custom frequency table

6.00
Unit IV: 
Diagrammatic presentation using data analysis Software:

Diagrammatic presentation using data analysis Software: Chart Builder, Histograms, Box Plots, Bar Charts, Cluster Bar, Stacked Bar, Error bar, Line charts, Pie charts, Editing graphs and Axes

6.00
Unit V: 
Descriptive Statistics using data analysis Software:

Descriptive Statistics using data analysis Software: Measures of central tendency, Measures of dispersion

Essential Readings: 

• Zikmund, Babin & Carr: Business Research Methods, South-Western.
• Cooper & Schindler: Business Research Methods McGraw-Hill Education
• Bhatnagar, G.L., Research Methods and Measurements in Behavioural and Social Sciences, Agri. Cole Publishing Academy, New Delhi

References: 

• Dwivedi, R.S., Research Methods in Behavioural Sciences, Macmillan India, Delhi
• Kothari C R, “Research Methodology Methods & Techniques”, New Age International publisher, New Delhi
• Agarwal, J.C., Educational Research- An Introduction, Arya Book Depot, New Delhi.
• Best, J.W., Research in Education, Prentice Hall of India, New Delhi.
• Chandra, S.S. and Sharma, R.K., Research in Education, Atlantis Publishers, New Delhi

E-Resources:
•https://www.google.co.in/books/edition/Essentials_of_Business_Research/s...
•https://www.google.co.in/books/edition/Research_Methodology/a3PwLukoFlMC...

Journals:
• Journal of Business Research
• Business Perspective and Research
• IIS Journal of Commerce & Management
• Indian Journal of Applied Research

Academic Year: 
2022-2023
  • Printer-friendly version
  • PDF version