Business Research

Paper Code: 
CBBA 301
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to –

  • Identify problems for managerial decision making, design a research, collect data classify data and analyze it.

 

Course Outcomes (COs):

Course

Learning outcome (at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course Title

CBBA 301

Business Research

Upon completion of the paper, student will:

CO 101: Understand the concept of research, its classification research procedure.

CO 102: Formulate research problem & Create well-structured Research design for a research problem.

 

CO 103: Utilize the different sampling techniques and analyze data collection tools.

 CO 104: Identify scaling techniques and Construct scales for data collection.

CO 105: Classification and tabulation of data.

CO 106: Understand the techniques of descriptive statistical analysis.

Approach in teaching:

Interactive Hours, Discussion, Tutorials, Reading assignments

 

Learning activities for the students:

Self learning assignments, Effective questions, Giving tasks

 

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects
 

 

 

12.00
Unit I: 
Nature & Scope of Business Research

Definition and concept of research, Objectives of research, Importance of research. Types of Research- Descriptive vs Analytical, Applied vs Fundamental, Quantitative vs Qualitative, Conceptual vs Empirical, Historical, Longitudinal Research. Research Approaches, Research Process.

12.00
Unit II: 
Research Design, Hypothesis, Variables

Research Design: Meaning, Need and Characteristics of a good research design. Types of Research Design, Identification of a Research problem. Selection of a Research problem.

Hypothesis: Purpose, Characteristics, Types and criteria of hypothesis, Process of Hypothesis Testing.

Variables: Meaning and Concept, Types of variables..

12.00
Unit III: 
Sampling & Data Collection: Sampling

Meaning of Census and Sample. Characteristics of a good Sample, Need for Sample, Methods of Sampling- Random Sampling Methods- Simple Random Sampling, Stratified Sampling, Systematic Sampling and Multi-stage Sampling. Non-Random Sampling- Judgment or Purposive Sampling, Convenience Sampling, Cluster Sampling and Sequential Sampling.

12.00
Unit IV: 
Data Collection: Data gathering instruments; Measurement & Scaling

Data Collection: Data gathering instruments: Collection of Data, Primary and Secondary Data, Methods of collecting data, Sources of Secondary Data.

Measurement & Scaling: Primary scales of Measurement -Nominal, Ordinal, Interval & Ratio. Scaling techniques-paired comparison, rank order, constant sum, semantic differential, itemized ratings, Likert Scale; Questionnaire-form & design.

12.00
Unit V: 
Measures of Central Value; Measures of Dispersion

Measures of Central Value: Characteristics of an ideal measure- mean median, mode, Quartile and percentile. Merits, Limitations and Suitability of averages. Relationship between averages.

Measures of Dispersion: Meaning and Significance. Absolute and Relative measures of dispersion - Range, Quartile Deviation, Mean Deviation, Standard Deviation, Coefficient of Variation

Essential Readings: 
  • Zikmund, Babin & Carr: Business Research Methods, South-Western.
  •  Cooper & Schindler: Business Research Methods McGraw-Hill Education
  • Bhatnagar, G.L., Research Methods and Measurements in Behavioural and Social Sciences, Agri. Cole Publishing Academy, New Delhi

 

References: 
  • Dwivedi, R.S., Research Methods in Behavioural Sciences, Macmillan India, Delhi
  • Kothari C R, “Research Methodology Methods & Techniques”, New Age International publisher, New Delhi
  •  Agarwal, J.C., Educational Research- An Introduction, Arya Book Depot, New Delhi.
  • Best, J.W., Research in Education, Prentice Hall of India, New Delhi.

 

Academic Year: 
2023-2024
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