Coming soon
Business Research
Course Objectives:
This course will enable the students to identify problems for managerial decision making, Design a research, collect data classify data and analyze it.
Course Outcomes (COs):
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Course |
Learning outcome (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Paper Code |
Paper Title |
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CBBA 301 |
Business Research |
Upon completion of the paper, student will: CO85: Understand the concept of research, its classification research procedure. CO86: Formulate research problem & Create well-structured Research design for a research problem. CO87: Utilize the different sampling techniques and analyze data collection tools. CO88: Identify scaling techniques and Construct scales for data collection. CO 89: Classification and tabulation of data. CO 90: Understand the techniques of descriptive statistical analysis. |
Approach in teaching: Interactive Hours, Discussion, Tutorials, Reading assignments
Learning activities for the students: Self learning assignments, Effective questions, Giving tasks
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Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects |
Nature & Scope of Business Research: Definition and concept of research, Objectives of research, Importance of research. Types of Research- Descriptive vs Analytical, Applied vs Fundamental, Quantitative vs Qualitative, Conceptual vs Empirical, Historical, Longitudinal Research. Research Approaches, Research Process.
Research Design: Meaning, Need and Characteristics of a good research design. Types of Research Design, Identification of a Research problem. Selection of a Research problem.
Hypothesis: Purpose, Characteristics, Types and criteria of hypothesis, Process of Hypothesis Testing.
Variables: Meaning and Concept, Types of variables..
Sampling & Data Collection: Sampling - Meaning of Census and Sample. Characteristics of a good Sample, Need for Sample, Methods of Sampling- Random Sampling Methods- Simple Random Sampling, Stratified Sampling, Systematic Sampling and Multi-stage Sampling. Non-Random Sampling- Judgment or Purposive Sampling, Convenience Sampling, Cluster Sampling and Sequential Sampling.
Data Collection: Data gathering instruments: Collection of Data, Primary and Secondary Data, Methods of collecting data, Sources of Secondary Data.
Measurement & Scaling: Primary scales of Measurement -Nominal, Ordinal, Interval & Ratio. Scaling techniques-paired comparison, rank order, constant sum, semantic differential, itemized ratings, Likert Scale; Questionnaire-form & design.
Measures of Central Value: Characteristics of an ideal measure- mean median, mode, Quartile and percentile. Merits, Limitations and Suitability of averages. Relationship between averages.
Measures of Dispersion : Meaning and Significance. Absolute and Relative measures of dispersion - Range, Quartile Deviation, Mean Deviation, Standard Deviation, Coefficient of Variation
1. Zikmund, Babin & Carr: Business Research Methods, South-Western.
2. Cooper & Schindler: Business Research Methods McGraw-Hill Education
3. Bhatnagar, G.L., Research Methods and Measurements in Behavioural and Social Sciences, Agri. Cole Publishing Academy, New Delhi
4. Dwivedi, R.S., Research Methods in Behavioural Sciences, Macmillan India, Delhi
5. Kothari C R, “Research Methodology Methods & Techniques”, New Age International publisher, New Delhi
6. Agarwal, J.C., Educational Research- An Introduction, Arya Book Depot, New Delhi.
7. Best, J.W., Research in Education, Prentice Hall of India, New Delhi.
8. Chandra, S.S. and Sharma, R.K., Research in Education, Atlantis Publishers, New Delhi
