Business Research

Paper Code: 
CBBA 301
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
12.00
Unit I: 
Nature & Scope of Business Research

Definition and concept of research, Objectives of research, Importance of research. Types of Research- Descriptive vs Analytical, Applied vs Fundamental, Quantitative vs Qualitative, Conceptual vs Empirical, Historical, Longitudinal Research. Research Approaches, Research Process.

12.00
Unit II: 
Research Design & Hypothesis Testing

Research Design: Meaning, Need and Characteristics of a good research design. Types of Research Design, Identification of a Research problem. Selection of a Research problem.
Hypothesis: Purpose, Characteristics, Types and criteria of hypothesis, Process of Hypothesis Testing.
Variables: Meaning and Concept, Types of variables..

12.00
Unit III: 
Sampling & Data Collection

Sampling - Meaning of Census and Sample. Characteristics of a good Sample, Need for Sample, Methods of Sampling- Random Sampling Methods- Simple Random Sampling, Stratified Sampling, Systematic Sampling and Multi-stage Sampling. Non-Random Sampling- Judgment or Purposive Sampling, Convenience Sampling, Cluster Sampling and Sequential Sampling.

12.00
Unit IV: 
Data Collection, Measurement & Scaling

Data Collection: Data gathering instruments: Collection of Data, Primary and Secondary Data, Methods of collecting data, Sources of Secondary Data.
Measurement & Scaling: Primary scales of Measurement -Nominal, Ordinal, Interval & Ratio. Scaling techniques-paired comparison, rank order, constant sum, semantic differential, itemized ratings, Likert Scale; Questionnaire-form & design.

12.00
Unit V: 
Measures of Central Tendency & Dispersion

Measures of Central Value: Characteristics of an ideal measure- mean median, mode, Quartile and percentile. Merits, Limitations and Suitability of averages. Relationship between averages.
Measures of Dispersion : Meaning and Significance. Absolute and Relative measures of dispersion - Range, Quartile Deviation, Mean Deviation, Standard Deviation, Coefficient of Variation

Essential Readings: 

1. Zikmund, Babin & Carr: Business Research Methods, South-Western.
2. Cooper & Schindler: Business Research Methods McGraw-Hill Education
3. Bhatnagar, G.L., Research Methods and Measurements in Behavioural and Social Sciences, Agri. Cole Publishing Academy, New Delhi
4. Dwivedi, R.S., Research Methods in Behavioural Sciences, Macmillan India, Delhi
5. Kothari C R, “Research Methodology Methods & Techniques”, New Age International publisher, New Delhi

References: 

1. Agarwal, J.C., Educational Research- An Introduction, Arya Book Depot, New Delhi.
2. Best, J.W., Research in Education, Prentice Hall of India, New Delhi.
3. Chandra, S.S. and Sharma, R.K., Research in Education, Atlantis Publishers, New Delhi

Academic Year: 
2019-2020
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