Business Policy & Strategic Management

Paper Code: 
MBA-621
Credits: 
4
Contact Hours: 
40.00
Max. Marks: 
100.00
Objective: 

• Paper has been designed such that it enables the students to understand the various components of Business environment, and device strategies to face global competition.

8.00
Unit I: 
Introduction

Introduction
Business policy- Evolution of the concept. Difference between business policy and strategic management; Introduction to Strategic Management- Concept, Importance, Phases of strategic Management, Strategic Management Process, Strategic Decision Making.

7.00
Unit II: 
Scanning the Environment

Scanning the Environment
Environmental Scanning and Industry Analysis- Porter’s Approach; Internal Scanning: Organizational Analysis- A Resource-Based Approach to Organizational Analysis, Value-Chain Analysis.

10.00
Unit III: 
Strategy Formulation

Strategy Formulation
Situation Analysis-SWOT Analysis; Business Strategy- Porter’s Competitive Strategies, Cooperative Strategies; Corporate Strategy-Directional Strategy, Portfolio Strategy, and Parenting Strategy, Functional Strategy and Strategic Choice.

6.00
Unit IV: 
Strategy Implementation

Strategy Implementation
Concept, Organizing for Action, Staffing and Directing, Global Issues for 21st. Century

9.00
Unit V: 
Evaluation and Control

Evaluation and Control
Evaluation and Control in Strategic Management, Measuring Performance, Strategic Information Systems, Problems in Measuring Performance, Guidelines for Proper Control.

Essential Readings: 

• J. David Hunger & Thomas L. Wheelen, Strategic Management, Addison Wesley Longman.
Azhar Kazmi, Business Policy & Strategic Management, Tata McGraw Hill, 3rd. Edition, New Delhi, 2008.
• Thompson & Strickland, Strategic Management-Concepts and Cases; Tata McGraw Hill Publishing Co. Ltd. New Delhi; 13th. Edition, 2003
• Garth Saloner, Andrea Shepard and Joel Podolny : Strategic Management, John Wiley & Sons, 1st Ed., 2001.

References: 

• J.D. Hunger, T. L. Wheelen, A.N. Hoffman and C.E. Bamford Strategic Management and Business Policy, Pearson Education, New Delhi , 14th. Edition, 2015.
• V.P. Michael, Business Policy and Environment, S. Chand & Co. Ltd. New Delhi; 2nd Ed. 2000.
• Ramaswamy and Namakumari, Strategic Planning -Formulation of Corporate Strategy, MacMillan India Ltd. New Delhi.
• P.K. Ghosh, Strategic Planning and Management, Sultan Chand & Sons, New Delhi, 11th. Edition 2008.

Academic Year: 
2018-2019
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