Course Objectives:
• To expose students to various perspectives and concepts in the field of Strategic
• The course would enable the students to understand the principles of strategy
• Formulation, implementation and control in organizations.
Course Outcomes (COs):
Learning outcomes (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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CO 317: To expose students to various perspectives and concepts in the field of Strategic CO 318: The course would enable the students to understand the principles of strategy CO 319: Formulation, implementation and control in organizations. CO 320: To help students develop skills for applying these concepts to the solution of Business problems. CO 321: To help students master the analytical tools of strategic management
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Approach in teaching: Interactive Hours, Discussion, Tutorials, Reading assignments, Demonstration, Team teaching
Learning activities for the students: Self-learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks. |
Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects |
Nature & importance of business policy & strategy: Concept and levels of Strategy- corporate, business & functional level, process of strategic management.
Company’s vision and mission: Strategic intent ,vision ,mission, objectives, criteria for evaluating a mission statement
Environmental Analysis & Diagnosis: Analysis of company’s internal and external environmental and their impact on organizations policy and strategy, Porter’s 5 Forces model for Industry analysis ,SWOT analysis. Organization’s capabilities concept and Porter’s Value Chain Analysis,
Formulation of competitive strategies: Michael E. Porter’s generic competitive strategies, implementing competitive strategies- offensive & defensive moves, Core Competence concept.
Corporate Strategies: Introduction to strategies of growth, stability and retrenchment . Types of growth strategies – concentrated growth, cooperation, integration, diversification, international expansion, business and renewal strategies – retrenchment and turnaround.
Choice of Strategy: Choice process, factors affecting choice of strategy, Strategic gap analysis, portfolio analysis – BCG, GE, Ansoff’s product market evolution matrix, Business and functional level strategies.
Strategic Implementation, evaluation and control: Key Issues and Aspects of Strategic Implementation, Control process, Elements of Control: Feed Forward Control, Concurrent Control, Feedback Control, techniques of control
1. J.A. Pearce & R.B. Robinson : Strategic Management formulation implementation
and control, TMH
2. Arthur A. Thompson Jr. & A.J Strickland III : Crafting and executing strategy,
TMH
3. Gerry Johnson &Kevan Scholes, Exploring corporate strategies, PHI
4. UpendraKachru: Strategic Management, Excel books