Business Policy and Strategy

Paper Code: 
CBBA 601
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives:

• To expose students to various perspectives and concepts in the field of Strategic

• The course would enable the students to understand the principles of strategy

• Formulation, implementation and control in organizations.

Course Outcomes (COs):

 

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

  
 

CO 317: To expose students to various perspectives and concepts in the field of Strategic

CO 318: The course would enable the students to understand the principles of strategy

CO 319: Formulation, implementation and control in organizations.

CO 320: To help students develop skills for applying these concepts to the solution of Business problems.

CO 321: To help students master the analytical tools of strategic management

 

 

Approach in teaching:

Interactive Hours, Discussion, Tutorials, Reading assignments, Demonstration, Team teaching

 

Learning activities for the students:

Self-learning assignments, Effective questions, Simulation, Seminar presentation, Giving tasks.

Class test, Semester end examinations, Quiz, Solving problems in tutorials, Assignments, Presentation, Individual and group projects

  

 

12.00
Unit I: 
Nature & importance of business policy & strategy

Nature & importance of business policy & strategy: Concept and levels of Strategy- corporate, business & functional level, process of strategic management.
Company’s vision and mission: Strategic intent ,vision ,mission, objectives, criteria for evaluating a mission statement

12.00
Unit II: 
Environmental Analysis & Diagnosis:

Environmental Analysis & Diagnosis: Analysis of company’s internal and external environmental and their impact on organizations policy and strategy, Porter’s 5 Forces model for Industry analysis ,SWOT analysis. Organization’s capabilities concept and Porter’s Value Chain Analysis,

12.00
Unit III: 
Formulation of competitive strategies:

Formulation of competitive strategies: Michael E. Porter’s generic competitive strategies, implementing competitive strategies- offensive & defensive moves, Core Competence concept.
Corporate Strategies: Introduction to strategies of growth, stability and retrenchment . Types of growth strategies – concentrated growth, cooperation, integration, diversification, international expansion, business and renewal strategies – retrenchment and turnaround.

12.00
Unit IV: 
Choice of Strategy:

Choice of Strategy: Choice process, factors affecting choice of strategy, Strategic gap analysis, portfolio analysis – BCG, GE, Ansoff’s product market evolution matrix, Business and functional level strategies.

12.00
Unit V: 
Strategic Implementation,

Strategic Implementation, evaluation and control: Key Issues and Aspects of Strategic Implementation, Control process, Elements of Control: Feed Forward Control, Concurrent Control, Feedback Control, techniques of control

Essential Readings: 

1. J.A. Pearce & R.B. Robinson : Strategic Management formulation implementation
and control, TMH
2. Arthur A. Thompson Jr. & A.J Strickland III : Crafting and executing strategy,
TMH
3. Gerry Johnson &Kevan Scholes, Exploring corporate strategies, PHI
4. UpendraKachru: Strategic Management, Excel books

Academic Year: 
2020-2021
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