Business Communication & Soft skills

Paper Code: 
MFM 123
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Communication is the key to successful business. It leads one to negotiate effectively and strike the right deal for the organization. This course provides insight into the technical and structural aspect of communication in business.

12.00
Unit I: 
Introduction to Communication

Introduction to Communication: Meaning, Definition, Objective and Importance of Business Communication; The Process and Models of Communication (Keith Davis,Lesikar)
Effective Communication: – Effective Listening, Importance of Listening; How to be an effective Listener. Effective Speaking, 7 C’s of Effective Communication.
Capacity Building Activity- Exposure to Business World (Current Affairs)

12.00
Unit II: 
Forms of Communication & Barriers to Communicatio

Forms of Communication:- Oral/verbal, Written, audio visual, Nonverbal Communication; Types of Nonverbal Communication- Kinesics, Paralanguage, Proxemics, types of communication(Vertical, Horizontal, Diagonal), Medias of Communication (modern and face to face)
Barriers to Communication: Concept, Types, Overcoming barriers to communication.
Capacity Building Activity- Networking activity

12.00
Unit III: 
Business Letter Writing & Communication within the organization

Business Letter Writing: Forms, Types and Layout Report Writing- Forms, Content, Layout
Capacity Building Activity- Letter and Report Writing Exercises

12.00
Unit IV: 
Development of Soft Skills

Development of Soft Skills: Emotional Intelligence, Interpersonal Skills, Team Spirit, Business Etiquette, Leadership Skills.
Capacity Building Activity- Group Projects

12.00
Unit V: 
Practice in Business Communication

Practice in Business Communication:
Seminar Presentation, Public Speaking, Interviews, Resume Writing, Group discussions, Personality Development
Capacity Building Activity- Mock Interviews

Essential Readings: 

• Ronald E. Dulek and John S. Fielder, Principles of Business Communication, Macmillan Publishing Company, London.
• Rajendra Pal, J. S. Korlahalli, Essentials of Business Communication, S.Chand, New Delhi
• Asha Kaul, Business Communication, Prentice Hall, New Delhi

References: 

• Pandey, Pareek, Madan and Sharma, Business Communication, RBD Professional Publications, Jaipur.
• M. J. Mathew, Business Communication, RBSA Publishers, Jaipur

Academic Year: