Business Communication

Paper Code: 
ADMK 301
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
6.00
Unit I: 
Business Communication

Concept, Features, Importance, Limitations, Basic model of Communication Process and Elements of Communication, Barriers to Communication and overcoming barriers to communication 

6.00
Unit II: 
Means and Types of communication

Medias of Communication- Written, Oral, Visual, Audio-visual, Formal and Informal Communication, Modes of Quick Transmission of Messages

6.00
Unit III: 
Business Letter Writing

Business Letter Writing: Essentials of Effective Correspondence, Layout of Business Letter, Planning the Letter, Kinds of Business Letters Communication within the organization: Memoranda, Notices, Circulars, Orders, Agenda and Minutes

6.00
Unit IV: 
Business Correspondence related to Human Resource

Preparation of Resume, Job Application, Drafting of Interview Letters, Call Letters and Offer of Appointment, Goodwill Messages, Condolence Letters Business Correspondence related to other parties: Correspondence with banks, insurance companies and government authorities

Unit V: 
Report Writing and Proposal Writing

Contents and Types

Press Release and Press Notes

Essential Readings: 
  • Jones, Gareth R. and George, Jennifer M., Contemporary Management, McGraw-Hill College, New Delhi, January 2007.
  • Study Material Published by ICSI
  • Sinha K.K., Fundamentals of Business Communication, Taxmann’s
  • KonarNira, Communication Skills for Professionals, PHI

 

References: 
  • Dulek R.E. & J.S. Fielder, Principles of Business Communication, Macmillan Publishing Company, London.
  • ChaturvediP.D. &M.Chaturvedi, Business Communication, Pearson Education, New Delhi.
  • Pal R. &J. S. Korlahalli, Essentials of Business Communication, S.Chand, New Delhi

 

Academic Year: 
2022-2023
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