Applied Business Communication

Paper Code: 
BBA 202
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

The course attempts to expose the students to the applied aspect of business communication and to teach them the art of business letter writing and report writing, without grammatical mistakes.

9.00
Unit I: 
Development of Soft Skills

Development of Soft Skills
Emotional Intelligence, Interpersonal Skills, Leadership Skills, Team Spirit

9.00
Unit II: 
Practice in Business Communication:

Practice in Business Communication:
Seminar Presentation, Public Speaking, Business Etiquettes

9.00
Unit III: 
Meetings

Meetings: Agenda, Notice and Minutes.
Group discussion, Resume Writing, Interviews

9.00
Unit IV: 
Business Letter Writing:

Business Letter Writing:
Essentials, Structure and Layout, Types

9.00
Unit V: 
Report Writing:

Report Writing:
Characteristics, Types of Report, Layout

Essential Readings: 

Case Studies
Essential Reading:
1. Nitin Bhatnagar and Mamta Bhatnagar, Effective Communication and Soft Skills: Strategies for Success, Pearson Education, New Delhi
2. Francis Peter S.J., Soft Skills and Professional Communication, Tata McGraw Hill, New Delhi.

References: 

3. Ronald E. Dulek and John S. Fielder, Principles of Business Communication, Macmillan Publishing Company, London.
4. Masters and Wallace, Personal Development for Life and Work, South-Western Cengage Learning, USA

Academic Year: 
2015-2016
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