Advanced Retail Management

Retail Franchising – Concept, Evolution of Franchising, Types of Franchising, Advantages and Disadvantages of Franchising, Franchising in India.

Relationship marketing: Introduction, Evolution of Relationship marketing, Relationship marketing strategies. 

Relationship Marketing in organized V/s Unorganised retail sector :

Retail marketing efforts and strategies, customer service in retailing, Customer Service – Managing gaps between Expectation and Performance, Loyalty Programmes.

Retail Management Information System:  Importance of IT in Retail, Application of Technology, E-Commerce or E-tailing

Supply Chain and Retail Logistics:  Management- Concept, Need, Evolution of supply chain Management, Issues involved in developing supply chain framework, Types of Retail Logistics.

Human Resource Management in Retail: Recruitment, Selection, Training and Motivation.