The Department of Management Studies and Department of CSIT organized a Workshop on Digital Marketing on 24 March 2017 at the Vinayak Hall, The IIS University. The workshop was well handled by Mr. Mridul Kabra, CEO and Co Founder at Quadrigo, an innovative Digital Marketing hub. The workshop was coordinated by Dr. Anubha Jain, Dept of CSIT and Dr. Chhavi Jain, Department of Management Studies. Mr. Kabra highlighted the job prospects as a digital marketer to the students. He told students how they can become social media marketer and digital content strategist. He also advised students to help companies in developing; integrating and analyzing the digital brand with use of software’s and tools that would exclusively and efficiently market the company product/services. Through practical examples and case studies he taught students how they can help in the promotion of business by using Search Engine Marketing (through Google Ad words, Bing, Facebook and LinkedIn) - Lead generation, Data analysis and revenue management -Website Audit, Usability and Conversion Optimization and monitoring. Around 200 students of BCA and BBA got benefitted by this workshop. This workshop will definitely be helpful for students in carving out a new area for the career prospects.

Notice