Strategic Management (Theory)

Paper Code: 
24SDMK 402
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to develop the understanding of strategic management concepts and decisions in an organization.

Course Outcomes: 

Course

Learning outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course

Title

 

24SDMK 402

 

 

Strategic Management

(Theory)

 
  • CO 136: Appraise the concept and various levels of strategy.
  • CO 137: Analyze the environment to determine the long run strategies.
  • CO 138 Critically evaluate the implementation and impact of various corporate strategies within organizations.
  • CO 139: Analyze various strategic choice decisions in an organization.
  • CO 140:  Explain the significance of strategic implementation and control in organizations.
  • CO 141:  Contribute effectively in course-specific interaction

 

Approach in

teaching:

Interactive Hours, Discussion, Tutorials, Reading assignments

 

Learning activities

for the students:

Self learning assignments, Effective

questions, presentation, Solving problems of unsolved questions

Class test, Semester end examinations, Quiz, Assignments, Presentation, Individual and group projects

 

12.00
Unit I: 
Nature & importance of business policy:

Concept and levels of Strategy- corporate, business & functional level, process of strategic management. Company’s vision and mission: Strategic intent, vision, mission, objectives, criteria for evaluating a mission statement

12.00
Unit II: 
Environmental Analysis &Diagnosis:

Analysis of company’s internal and external environmental and their impact on organizations policy and strategy, Porter’s 5 Forces model for Industry analysis, SWOT analysis.
Organization’s capabilities concept and Porter’s Value Chain Analysis

12.00
Unit III: 
Formulation of competitive strategies:

Michael E. Porter’s generic competitive strategies, implementing competitive strategies- offensive & defensive moves, Core Competence concept.
Corporate Strategies: Introduction to strategies of growth, stability and retrenchment. Types of growth strategies – concentrated growth, cooperation, integration, diversification, international expansion, business and renewal strategies – retrenchment and turnaround

12.00
Unit IV: 
Choice of Strategy:

Choice process, factors affecting choice of strategy, Strategic gap analysis, portfolio analysis – BCG, GE, Ansoff’s product market evolution matrix, Business and functional level strategies.

12.00
Unit V: 
Strategic Implementation, evaluation and control:

Key Issues and Aspects of Strategic Implementation, Control process, Elements of Control: Feed Forward Control, Concurrent Control, Feedback Control, techniques of control

Essential Readings: 

1. J.A. Pearce & R.B. Robinson : Strategic Management formulation implementation and control, TMH
2. Arthur A. Thompson Jr. & A.J Strickland III : Crafting and executing strategy, TMH
3. Gerry Johnson &Kevan Scholes, Exploring corporate strategies, PHI

References: 

1. UpendraKachru: Strategic Management, Excel books
2. Arthur A. Thompson Jr. and A.J. Strickland: Strategic Management –Concepts and Cases, McGraw-Hill Companies
3. Lawrence R. Jauch& William F. Glueck: Business Policy and Strategic Management (Mcgraw Hill Series in Management)

E- Resources:
1. https://www.expresslibrary.mheducation.com/bookshelf
2. https://www.slideshare.net/apverma01/strategic-management-9257478

Journals:
1. Journal of Strategic Human Resource Management, http:// sagepub.com
2. Journal of Operations and Strategic Planning, http:// sagepub.com

Academic Year: 
2024-2025
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