Strategic Management

Paper Code: 
BBA 301
Credits: 
3
Contact Hours: 
45.00
Max. Marks: 
100.00
Objective: 

This course attempts to orient the students to the strategies being adopted by corporate houses to be able to lead the market and win over the competition.

9.00
Unit I: 
Strategy:

Strategy: Concept, Nature of Strategy, Strategic Management Process, Strategic Intent, Vision, Mission, Business Definition, Objectives and Goals

9.00
Unit II: 
Environmental Scanning:

Environmental Scanning: External- (Macro and Micro) environment appraisal, Porter Five Forces Model for Industry Analysis,

9.00
Unit III: 
Organizational Appraisal:

Organizational Appraisal: Concept, process, strategic audit, sources of organizational appraisal, SWOT analysis.

9.00
Unit IV: 
Choice of Strategy:

Choice of Strategy: Concept of Choice of Strategy, Factors Affecting choice of Strategy, Choice process, Gap Analysis, Business portfolio matrix, Time Dimension and Contingency Strategies.

9.00
Unit V: 
Corporate Level Strategy:

Corporate Level Strategy: Expansion / Growth, Stability, Retrenchment, & Combination

Essential Readings: 

Case Studies
Essential Reading:
1. Jauch, L.R. & Glueck, W.F., Business policy and Strategic Management, McGraw- Hill.
2. Thompson & Strickland, Strategic Management-Concepts and Cases, Tata McGraw Hill Publishing Co. Ltd., New Delhi
3. Prasad, L, M., Business policy & Strategy, Sultan Chand & Sons, New Delhi
4. Azhar Kazmi, Business Policy and Strategic Management

References: 

1. David, F.R., Cases in Strategic management, Prentice Hall New Jersey.
2. Ramaswamy, V.S. & Namakumari, S., Strategic planning formulation of Corporate Strategy, Delhi, Macmillan India.
3. Pearce II, John A., Richard D. Irwin and Homewood, Strategic Management

Academic Year: 
2015-2016
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