Strategic Management

Paper Code: 
MRM 323
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

• This course aims at helping students think about some of the important ethical Implications of the day-to-day happenings and practices of Indian industry and business.
• To improve ethical reasoning by correlating moral concepts to business practices - clarification of the values that determine managerial behaviour.
• To understand Indian Ethos & Values is an important feature of this paper.

12.00
Unit I: 
Corporate Strategy

Concept, Strategic Management Process, Strategic Intent, Vision, Mission, Business Definition and Objectives.

12.00
Unit II: 
Environmental Scanning

External- (Macro and Micro) environment appraisal, Porter Five Forces Model for Industry Analysis, Organizational Appraisal, SWOT.

12.00
Unit III: 
Corporate Social Responsibility & Corporate Governance

Corporate Social Responsibility (CSR)–
Concept, Definition, Friedman’s Traditional view and Carroll’s Modern view of CSR, Responsibility towards various Stakeholders.
Corporate Governance An Overview:
Management of corporate governance, duties, responsibilities, attributes and liabilities of corporate board

12.00
Unit IV: 
Strategic Implementation

Concept, Aspects and Issues in Strategic Implementation.

12.00
Unit V: 
Evaluation and Control

Meaning of Strategic control, Elements of a Strategic control system- Feed forward control, Feedback control and concurrent control.

Essential Readings: 

1. Prasad, L, M. (1995), Business policy & Strategy, New Delhi : Sultan Chand & Sons.
2. Azar Kazmi, Business Policy and Strategic Management

References: 

1. David, F.R. (1997), Cases in Strategic management, New Jersey, Prentice Hall.
2. Jauch, L.R. & Glueck, W.F., Business policy and Strategic Management, McGraw- Hill.
3. Thompson & Strickland, Strategic Management-Concepts and Cases, Tata McGraw Hill Publishing Co. Ltd., New Delhi,

Academic Year: 
2016-2017
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