Store operations and Merchandising Management

Paper Code: 
MRM 321
Credits: 
4
Contact Hours: 
60.00
9.00
Unit I: 

Basis of Retail Merchandising: Introduction, Evolution, Factors affecting the merchandising functions.
The Merchandiser : Role and Responsibilities, Merchandising Philosophy

9.00
Unit II: 

The Process of Merchandise Planning: The concepts of Merchandising planning, The implications of planning, the process of Merchandising planning, tools used for merchandising planning ,devising merchandise plans

9.00
Unit III: 

The Methods of Merchandise Procurement:  Merchandise sourcing, methods of procuring merchandise ,the concepts of private label ,category management, types of vendors, types of merchandise

9.00
Unit IV: 

Implementing Merchandise Plans & Evaluating Merchandise Performance: Gathering information, Selecting and interacting merchandising plan
 Inventory valuation: The cost and retail methods, ABC Analysis, Sell through analysis, multiple attitude methods. The concept of Gross Margin Return On Investment (GMROI)

9.00
Unit V: 

Visual Merchandising & Retail Store Design: Methods of display, Merchandising software ,Retail store Design- Exterior- Interior
Types of Layout

Essential Readings: 

1.    Swapna Pradhan, Retail Management, McGraw Hill
2.    Berman and Evans, Retail Management – A strategic approach, Macmillan Publishing Co.
3.    Levy and Weitz , Retail Management, Tata McGraw Hill
4.    Bajaj Chetan, Tuli Rajnish Srivastava ,Retail Management ,Oxford Univ. Press

Academic Year: 
2018-2019
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