Special aspects of event management

Paper Code: 
ETM 231
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
18.00
Unit I: 
Media in event management
  •      Writing Press Releases and Reports
  •      Media Relations and Press Releases
  •      Communicating with the customers 
18.00
Unit II: 
Managing special events
  • Staging an event
  • Wedding and party coordination
  •  Fashion show as an event
  • Exhibition
18.00
  • Selecting contracting and managing performers
  • Corporate sponsorship for promotional events and programs
  • How to avoid mistakes

 

18.00
Unit IV: 
Uses of information technology for events
  •  Areas of event planning and control that can benefit from IT
  •  Possible limitations of IT for events
  •  Use of information software
  •  Implementation of a computer system for an event
  •  Evaluation and control procedures for the IT
  • Considerations in implementation of a computer system for an event
18.00
Unit V: 
Catering as an event management tool
  • Temporal Art
  • Location
  • Equipment
  • Utilities
  • Time constraints
  • Service styles
 

Catering ideas
 

 

Essential Readings: 

1. Dr. Bhiwandiwalla: Research Module on Event Marketing and Special aspects of Event Management, National Institute of Event Management.

References: 

1. Kalai Selvan N: Event Management and Marketing, ICFAI.
2. Barry Avrich : Event and Entertainment Marketing: A Must Guide for Corporate Event Sponsors and Entertainment Entrepreneurs, Probus Professional Publication.
3. Gibson G. Vedmani: Event Management – Functional principles & Practices; Jaico publishing house.
4. Chetan Bajaj, Rajnish Tuli, Nidhi V. Srivastava; Event Management, Oxford university press.
5. Swapna Pradhan : Event Management, Tata McGraw Hill
6. Barry Berman, Joel R Evans: Event Management – A strategic approach; Pearson Education.

Academic Year: 
2021-2022
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