Special aspects of event management

Paper Code: 
ETM-231
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
18.00
Unit I: 
Media in event management

• Writing Press Releases and Reports
• Media Relations and Press Releases
• Communicating with the customers

18.00
Unit II: 
Managing special events

• Staging an event
• Wedding and party coordination
• Fashion show as an event
• Exhibition

18.00

• Selecting contracting and managing performers
• Corporate sponsorship for promotional events and programs
• How to avoid mistakes

18.00
Unit IV: 
Uses of information technology for events

• Areas of event planning and control that can benefit from IT
• Possible limitations of IT for events
• Use of information software
• Implementation of a computer system for an event
• Evaluation and control procedures for the IT
• Considerations in implementation of a computer system for an event

18.00
Unit V: 
Catering as an event management tool

• Temporal Art
• Location
• Equipment
• Utilities
• Time constraints
• Service styles
Catering ideas

Essential Readings: 

1. Dr. Bhiwandiwalla: Research Module on Event Marketing and Special aspects of Event Management, National Institute of Event Management.

References: 

1. Kalai Selvan N: Event Management and Marketing, ICFAI.
2. Barry Avrich : Event and Entertainment Marketing: A Must Guide for Corporate Event Sponsors and Entertainment Entrepreneurs, Probus Professional Publication.
3. Gibson G. Vedmani: Event Management – Functional principles & Practices; Jaico publishing house.
4. Chetan Bajaj, Rajnish Tuli, Nidhi V. Srivastava; Event Management, Oxford university press.
5. Swapna Pradhan : Event Management, Tata McGraw Hill
6. Barry Berman, Joel R Evans: Event Management – A strategic approach; Pearson Education.

Academic Year: 
2019-2020
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