SOCIAL MEDIA MANAGEMENT

Paper Code: 
MRM 325
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
12.00

Social Media Marketing: Introduction and Significance

Facebook Marketing: Facebook for Business, Ad Campaign, Adverts- Placement, Bidding, Budget, Scheduling, Objective, Optimization, Delivery, Audience Insights, Page Insights, Facebook groups, Hashtags, Brand Post Popularity, Consumer Visit Schedules and Click Through rates
 

 

12.00

YouTube Marketing: YouTube Channels, Ads, Types of Videos, Buying Models, Targeting and Optimisation

LinkedIn Marketing: Linkedin Strategy, LinkedIn Groups, Leverage Paid Ads, Sponsored Updates, Sales Lead Generation, Content Strategy, LinkedIn Analytics, Targeting, Ad Campaign 

12.00

Mobile Marketing: Mobile Usage, Mobile Advertising Models, Paid and Owned Mobile Marketing, Proximity Marketing, QR Codes, Augmented Reality, Gamification, Campaign development process, Mobile Campaign Tracking

12.00

Instagram and Snapchat Marketing: Objectives, Content Strategy, Style Guidelines, Hashtags, Videos, Sponsored Ads, Apps, Generation of Leads, Influencer Marketing, Blogger Relations

Twitter Marketing: Content Strategy, Twitter Usage, Twitter Ads, Twitter Analytics, Tools for management and monitoring

12.00

Email Marketing: Introduction, Importance of Email Marketing, Popular Email Marketing Software, Introduction to Mail Chimp, Account setup and settings, Email marketing strategy, creating a Subscriber List, Import subscribers in list. Types of Email marketing campaigns, Creating an Email Campaign. Newsletter, Design Newsletter, Reports

Essential Readings: 
  • Tuten, Solomon, Social Media Marketing, Sage Publishing
  • Puneet Singh Bhatia, Fundamentals of Digital Marketing, Pearson
  • Digital Marketing ,Vandana Ahuja, Oxford University Press, 2015

 

Academic Year: 
2022-2023
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