Retail Merchandising Management

Paper Code: 
RTM 331
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
18.00
Unit I: 
Basis of Retail Merchandising :

• Introduction, Evolution, Factors affecting the merchandising functions. • The Merchandiser : Role and Responsibilities • The Buyer: Role and Responsibilities

18.00
Unit II: 
The Process of Merchandise Planning:

 • The concepts of Merchandising planning • The implications of planning • The process of Merchandising planning • Tools used for merchandising planning

18.00
Unit III: 
The methods of Merchandise Procurement:

• Merchandise sourcing • Methods of procuring merchandise • The concepts of private label • Category management • Types of vendors, types of merchandise

18.00
Unit IV: 
Devising and Implementing Merchandise Plans & Evaluating Merchandise Performance:

• Devising Merchandise Plans • Gathering information • Selecting and interacting merchandising plan. • Inventory Management • ABC Analysis, Sell through analysis, multiple attitude methods.

18.00
Unit V: 
Visual Merchandising & Retail Store Design:

• Methods of display • Retail store Design- Exterior- Interior • Types of Layout- Grid Layout, Racetrack Layout, Freeform Layout

References: 

• Swapna Pradhan, Retail Management McGraw Hill • Berman and Evans, Retail Management – A strategic approach, MacMillan Publishing Co. • Levy and Weitz , Retail Management Tata McGraw Hill • Bajaj Chetan, Tuli Rajnish Srivastava Nidhi • Retail Management Oxford Univ. Press

Academic Year: 
2022-2023
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