Retail Merchandising Management

Paper Code: 
RTM 331
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
18.00
Unit I: 
Basis of Retail Merchandising

• Introduction, Evolution, Factors affecting the merchandising functions.
• The Merchandiser : Role and Responsibilities
• The Buyer: Role and Responsibilities

18.00
Unit II: 
The Process of Merchandise Planning

• The concepts of Merchandising planning
• The implications of planning
• The process of Merchandising planning
• Tools used for merchandising planning

18.00
Unit III: 
The methods of Merchandise Procurement

• Merchandise sourcing
• Methods of procuring merchandise
• The concepts of private label
• Category management
• Types of vendors, types of merchandise

18.00
Unit IV: 
Devising and Implementing Merchandise Plans & Evaluating Merchandise Performance

• Devising Merchandise Plans
• Gathering information
• Selecting and interacting merchandising plan.
• Inventory Management
• ABC Analysis, Sell through analysis, multiple attitude methods.

18.00
Unit V: 
Visual Merchandising & Retail Store Design

• Methods of display
• Retail store Design- Exterior- Interior
• Types of Layout- Grid Layout, Racetrack Layout, Freeform Layout

Essential Readings: 

• Swapna Pradhan, Retail Management McGraw Hill
• Berman and Evans, Retail Management – A strategic approach, MacMillan Publishing Co.
• Levy and Weitz , Retail Management Tata McGraw Hill
• Bajaj Chetan, Tuli Rajnish Srivastava Nidhi
• Retail Management Oxford Univ. Press

Academic Year: 
2017-2018
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