Retail Management Practical

Paper Code: 
DBBA 504B
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

Course Objectives:

  • It helps students to sell their ideas.
  • Students find problems worth solving.
  • Students develop skills to identify the path to value creation.
  • Students identify personal attributes that enable best use of entrepreneurial opportunities.

Course Outcomes (COs):

 

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

  
 

CO 199: It helps students to sell their ideas.

CO 200: Students find problems worth solving.

CO 201: Students develop skills to identify the path to value creation.

CO 202: Students identify personal attributes that enable best use of entrepreneurial opportunities.

CO 203: Students able to design, organize and lead a team with the goal of bringing new products and services to market.

Approach in teaching:

Power point presentations

Case discussions

Group Discussions

Brainstorming, Reading Assignments

 

Learning activities for the students:

Self-learning assignments, Chart Preparation, PPTs, Group Discussions

 

Formative Assessment through group discussion, quiz, presentations, Analogy Prompt, Padlet, Kahoot

Exit tickets, Class tests

Summative assessment through Quiz, Semester end examination, Assignments, Presentation, Individual and group projects

  

 

6.00
Unit I: 
Unit I

List out any top five national and International retail chains and discuss their retailing strategies

6.00
Unit II: 
Unit II

Make a chart on store based retailing with suitable examples.

6.00
Unit III: 
Unit III

Case study analysis on any of these topic given :
Effective Retail Space Management
Floor Space Management.
Inventory Management
Store Maintenance
Store Security

6.00
Unit IV: 
Unit IV

Project submission on marketing mix of any one retail organization

6.00
Unit V: 
Unit V

Discuss the pricing methods adopted by one online and offline retailer of your choice

Essential Readings: 

Cullen & Newman: Retailing – Environment & Operations, Cengage Learning
EMEA
2. Berman &Evarv: Retail Management, Perntice Hall.
3. Bajaj, Tuli&Srivastava: Retail Management- Oxford University Publications
4. Gibson G Vedamani: Retail Management: Functional principles & practices, Jaico
Publishing House.
5. Harjit Singh: Retail Management, S. Chand Publication.

Academic Year: 
2020-2021
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