Retail Management Practical

Paper Code: 
DBBA 504B
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
6.00

List out any top five national and International retail chains and discuss their retailing strategies

6.00

Make a chart on store based retailing with suitable examples.

6.00

Case study analysis on any of these topic given :
Effective Retail Space Management
Floor Space Management.
Inventory Management
Store Maintenance
Store Security.

6.00

Project submission on marketing mix of any one retail organization

6.00

Discuss the pricing methods adopted by one online and offline retailer of your choice

Essential Readings: 

1.Cullen & Newman: Retailing – Environment & Operations, Cengage Learning
EMEA
2. Berman &Evarv: Retail Management, Perntice Hall.
3. Bajaj, Tuli&Srivastava: Retail Management- Oxford University Publications

References: 

1. Gibson G Vedamani: Retail Management: Functional principles & practices, Jaico
Publishing House.
2. Harjit Singh: Retail Management, S. Chand Publication.

Academic Year: 
2019-2020
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