Retail Management- A general perspective

Paper Code: 
RTM 131
18.00
Unit I: 

Introduction to Retail:

  • Meaning and Definition, nature, functions, of a retailer, Retail as a career
  • Rise of retailer 
  • Overview of The Global Retail Market 
18.00
Unit II: 

Models and Theories of Retail Development :

  • Theories of Retail Development
  1. Environmental Theory.
  2. Cyclical Theory
  3. Conflict Theory
  • Business Models in Retail –
  1. Store Based Retailing
  2. Non Store Retailing
  3. Service Retailing
18.00
Unit III: 

Retail Strategy :

  • Meaning and Definition
  • Steps involved in developing a retail strategy.
  • Retail Brand
  • Retail value chain.
18.00
Unit IV: 

Retail Location  :

  • Introduction, importance of location decision
  • Steps involved in choosing a Retail Location
  • Types of retail location.
18.00
Unit V: 

Trading and Site Selection:

  • Trading area , meaning, types of trading zones, trade area analysis
  • Factors:  Considerations for site analysis
References: 
  1. Gibson G. Vedmani: Retail Management – Functional principles & Practices; Jaico publishing house.
  2. Chetan Bajaj, Rajnish Tuli, Nidhi V. Srivastava; Retail Management, Oxford University Press.
  3. Swapna Pradhan : Retail Management, Tata McGraw Hill
  4. Barry Berman, Joel R Evans: Retail Management – A strategic approach; Pearson Education.
Academic Year: 
2018-2019
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