Retail Management

Paper Code: 
DBBA 503B
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objectives:

1. It helps students to sell their ideas. 2. Students find problems worth solving. 3. Students develop skills to identify the path to value creation. 4. Students identify personal attributes that enable best use of entrepreneurial opportunities.

Course Outcomes (COs):

 

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

CO 194: It helps students to sell their ideas.

CO 195: Students find problems worth solving.

CO 196: Students develop skills to identify the path to value creation.

CO 197: Students identify personal attributes that enable best use of entrepreneurial opportunities.

CO 198: Students able to design, organize and lead a team with the goal of bringing new products and services to market.

Approach in teaching:

Discussion, Project, Field Trip

 

Learning activities for the students:

Field activities, Presentation

Report presentation, models

 

12.00
Unit I: 
Retailing

Retailing: Concept, Definition, Characteristics, Evolution of Retailing in India,
Retailing in India, Emerging Trends in Retailing, Factors Behind the change of Indian
Retail Industry.

12.00
Unit II: 
Retail Formats:

Retail Formats: Retail Sales by ownership, On the basis of Merchandise offered, non-
store Based retail mix &Non traditional selling.

12.00
Unit III: 
Store Planning:

Store Planning: Design & Layout, Location Planning and its importance, retailing image
mix, Effective Retail Space Management, Floor Space Management.
Retail Operation: Elements/Components of Retail Store Operation, Store Administration,
Store Manager : Responsibilities, Inventory Management, Management of Receipts,
Customer Service, Management of Retail Outlet/Store, Store Maintenance, Store
Security.

12.00
Unit IV: 
Retail Marketing:

Retail Marketing: Advertising & Sales Promotion, Store Positioning, Retail Marketing.
Mix, Customer Relationship Marketing

12.00
Unit V: 
Retail Merchandising

Retail Merchandising: Buying function, Markups & Markdown in merchandise
management, shrinkage in Retail merchandise management
Merchandise Pricing: Concept of Merchandise Pricing, Pricing Options, Pricing
Strategies, Pricing Objectives, Types of Pricing

Essential Readings: 

. Cullen & Newman: Retailing – Environment & Operations, Cengage Learning
EMEA
2. Berman &Evarv: Retail Management, Perntice Hall.
3. Bajaj, Tuli&Srivastava: Retail Management- Oxford University Publications
4. Gibson G Vedamani: Retail Management: Functional principles & practices, Jaico
Publishing House.
5. Harjit Singh: Retail Management, S. Chand Publication.

Academic Year: 
2020-2021
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