Research Work

Paper Code: 
DBBA 603A
Credits: 
6
Contact Hours: 
90.00
Max. Marks: 
100.00
Objective: 

Course Objectives:

• Building interest in the designated area of research

• Integrating theory and practices Acquainting with detailed process of carrying out research

• Identification and formulation of research problem

• Formulation of research objectives and research hypothesis

• Preparing and presenting research work

Course Outcomes (COs):

 

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

  
 

CO 345: Building interest in the designated area of research

CO 346: Integrating theory and practices Acquainting with detailed process of carrying out research

CO 347: Identification and formulation of research problem

CO 348: Scanning the existing environment

CO  349: Review of related literature

CO 350: Formulation of research objectives and research hypothesis

CO  351: Questionnaire drafting

CO 352: Collecting Data using appropriate scaling technique

CO 353: Tabulating and Analysing data

CO 354: Interpreting data

CO 355: Preparing and presenting research work

Approach in teaching:

Research Paper discussion

Power point presentations

Group Discussions

Brainstorming, Reading research

articles and white papers and other

reports

Learning activities for the students:

Self-learning through reading

research articles, Making google

forms and collecting data,

assignments, PPTs, Group

Discussions

Report Preparation and

Presentation

  

 

18.00
Unit I: 
Research Problem Formulation:

Research Problem Formulation: Identification and formulation of research problem, Scanning the existing environment, review of related literature, Formulation of research objectives and research hypothesis, drafting of research design and sampling design

18.00
Unit II: 
Data Collection

Data Collection: Drafting of Questionnaire using appropriate scaling technique and collection of data through google forms, questiapro, proquest, etc.

18.00
Unit III: 
Data analysis:

Data analysis: Tabulation and execution of data using SPSS and MS-Excel, Analysis and interpretation of data, Testing of Hypothesis
Writing findings, conclusions and suggestions

18.00
Unit IV: 
Report writing:

Report writing: preliminary pages including title pages, declarations, certificates, executive summary, contents, list of tables, list of figures, abbreviations, etc.) main text (Introduction, main chapters, core chapters, conclusion and references, etc.), and final matter (Appendix and annexure like questionnaires, figures/photos)

18.00
Unit V: 
unit V

Power Point Presentation of the result and findings

Essential Readings: 

1. S.P. Gupta (S.P.): Statistical Methods, Sultan Chand & Sons, 34th Edition.
2. Goon, Gupta and Das: Fundamentals of Statistics
3. Snedecor and Cochran, Statistical Methods, Oxford and IBH Publishers.
4. Shukla,M.C. and Gulshan S.S., Statistics Theory and Practice, Sultan Chand and Sons, New Delhi.
5. Richard Levin & David Rubin : Statistics for management, Prentice Hall.
6. Anderson, Sweeny & Williams: Statistics for Business and Economics, South Western.
7. James B Cunningham (2011), Using SPSS: An interactive hands- on Approach, Peacock publisher, 3rd Edition.
8. Mervyn(2015), SAS Data Analysis, Springer (SIE) Publishing House.
9. Venkat Reddy Konasani and Shailendra Kadre (2015), Practical Business Analytics Using SAS: A Hands-on Guide, Dreamtech Press.
10. A. Rajathi & P. Chandran (2012), SPSS for You, mjp publishers.
11. Seyed Reza Hashemian Rahaghi, Farnaz Abed Ashtiani (2011), Basic of Statistics & SPSS, create space independent publishing platform.
12. Robert H. Carver (2013), Doing Data Analysis with SPSS version 18.0, Cengage publishers, 5th edition.

Academic Year: 
2020-2021
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