Coming soon
Research Work
This course will enable the students to -
- Acquainting with detailed process of carrying out research work.
Course Outcomes (COs):
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Course |
Learning outcomes (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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Paper Code |
Paper Title |
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DBBA 603B |
Research Work |
CO 310: Demonstrate skills for application of the research concepts in Marketing. CO 311: Present data with the help of charts pivot tables. CO 312: Create the research models and interpret the results. |
Approach in teaching: Research Paper discussion Power point presentations Group Discussions Brainstorming, Reading research articles and white papers and other reports Learning activities for the students: Self-learning through reading research articles, Making google forms and collecting data, assignments, PPTs, Group Discussions |
Report Preparation and Presentation |
Research Problem Formulation: Identification and formulation of research problem, Scanning the existing environment, review of related literature, Formulation of research objectives and research hypothesis, drafting of research design and sampling design
Data Collection: Drafting of Questionnaire using appropriate scaling technique and collection of data through google forms, questiapro, proquest, etc. 18
Data analysis: Tabulation and execution of data using SPSS and MS-Excel, Analysis and interpretation of data, Testing of Hypothesis
Writing findings, conclusions and suggestions
Report writing: preliminary pages including title pages, declarations, certificates, executive summary, contents, list of tables, list of figures, abbreviations, etc.) main text (Introduction, main chapters, core chapters, conclusion and references, etc.), and final matter (Appendix and annexure like questionnaires, figures/photos)
V Power Point Presentation of the result and findings 18
1. S.P. Gupta (S.P.): Statistical Methods, Sultan Chand & Sons, 34th Edition.
2. Goon, Gupta and Das: Fundamentals of Statistics
3. Snedecor and Cochran, Statistical Methods, Oxford and IBH Publishers.
4. Shukla,M.C. and Gulshan S.S., Statistics Theory and Practice, Sultan Chand and Sons, New Delhi.
5. Richard Levin & David Rubin : Statistics for management, Prentice Hall.
6. Anderson, Sweeny & Williams: Statistics for Business and Economics, South Western.
7. James B Cunningham (2011), Using SPSS: An interactive hands- on Approach, Peacock publisher, 3rd Edition.
8. Mervyn(2015), SAS Data Analysis, Springer (SIE) Publishing House.
9. Venkat Reddy Konasani and Shailendra Kadre (2015), Practical Business Analytics Using SAS: A Hands-on Guide, Dreamtech Press.
10. A. Rajathi & P. Chandran (2012), SPSS for You, mjp publishers.
11. Seyed Reza Hashemian Rahaghi, Farnaz Abed Ashtiani (2011), Basic of Statistics & SPSS, create space independent publishing platform.
12. Robert H. Carver (2013), Doing Data Analysis with SPSS version 18.0, Cengage publishers, 5th edition.
