Research for Management

Paper Code: 
MRM 124
Credits: 
4
Contact Hours: 
60.00
Max. Marks: 
100.00
Objective: 

Course Objective:

The objective of this course is to enable the students to

• Identify problems for managerial decision making and design a research

• Collect data, analyze it and write a report

Course Outcomes(CO):

Learning Outcomes (at course level)

Learning and teaching strategies

Assessment Strategies

 
 

The student will be able to-

  1. Discuss the various types of research and research design.
  2. Identify the steps of a research process and apply them to conduct a research study.
  3. Design a questionnaire and use it for data collection.
  4. Analyze the collected data using various descriptive and statistical tools and techniques.
  5. Write a research report

Approach in teaching:

Interactive Lectures, Group Discussion, Tutorials, Case Study

 

Learning activities for the students:

Self-learning assignments, presentations

Class test, Semester end examinations, Quiz, Assignments, Presentation

 

 

12.00
Unit I: 
Research

Research: Definition, characteristics, Approaches-Deduction, Induction, Types of Research, Research Process.
Research Design: Meaning, Features of a good research design. Types of Research Design-Exploratory, Descriptive and Experimental studies

12.00
Unit II: 
Measurement scales-

Measurement scales-Types of scales- Nominal, Ordinal, Interval and Ratio scales, Scaling Techniques: Comparative and Non-comparative scaling
Data Collection: Primary and Secondary Data-Methods of collecting data

12.00
Unit III: 
Questionnaire design

Questionnaire design-Objectives, hierarchy of Questions, Process, Lay out, Pilot testing
Sampling design-Meaning of sample and population, Sampling techniques, sample size calculation
Preliminary data analysis- Descriptive statistics

12.00
Unit IV: 
Hypothesis testing-

Hypothesis testing- process, student’s T test, Z test, Chi Square test, Kolmogorov Smirnov test
Correlation and Regression- Meaning, difference, Assumptions of regression, Regression equation-interpretation and its application

12.00
Unit V: 
Analysis of Variance (ANOVA)-

Analysis of Variance (ANOVA)- One-way and two-way classification.
Report Writing: Importance, Process, qualities of a Research report, Report layout

Essential Readings: 

• Levin & Rubin, Statistics for Management, Pearson.
• H K Dangi, Shruti Dewen, Business Research Methods, Cengage Learning
• Naresh Malhotra, Marketing Research, Pearson Education.
• C.R.Kothari, Research Methodology, New Age Publication.
• G C Beri, Marketing Research, Tata McGraw Hill.
• Cooper & Schindler, Marketing Research, Tata McGraw Hill.
• Anderson, Statistics for Business and Economics, Sweeney and Williams
• William G Zikmund, Business Research Methods, Cengage learning
• Sancheti & Kapoor, Statistics: Theory, Methods and Application, Sultan Chand & Sons

Academic Year: 
2020-2021
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