: Research in Management

Research: Definition and concept of research, Objectives of research, Importance of research. Types of Research- Descriptive vs Analytical, Applied vs Fundamental, Quantitative vs Qualitative, Conceptual vs Empirical, Historical, Longitudinal Research. Research Approaches, Research Process.

Research Design: Meaning, Need and Characteristics of a good research design. Types of Research Design, Identification of a Research problem. Selection of a Research problem.
Hypothesis: Purpose, Characteristics, Types and criteria of hypothesis, Process of Hypothesis Testing.
Variables: Meaning and Concept, Types of variables.

Data gathering instruments: Collection of Data, Primary and Secondary Data, Methods of collecting data, Sources of Secondary Data.

Scaling Techniques: Meaning and Purpose of scaling techniques, Types of scales- Nominal, Ordinal, Interval and Ratio scales.
Sampling: Meaning of Census and Sample. Characteristics of a good Sample, Need for Sample, Methods of Sampling-
Random Sampling Methods: Simple Random Sampling, Stratified Sampling, Systematic Sampling and Multi-stage Sampling
Non-Random Sampling: Judgment or Purposive Sampling, Convenience Sampling, Cluster Sampling and Sequential Sampling.

Statistics: Meaning, Importance, Limitations Classifications and Tabulation of data, Discrete and Continuous variables. Frequency Distributions and Cumulative frequency distribution.
Measure of Central Tendency: Arithmetic Mean, Median and Mode, their properties, merits and demerits.
Measure of Dispersion: Range, Quartile Deviation, Mean Deviation and Standard deviation, coefficient of variation.