Project

Paper Code: 
24SDMK 103
Credits: 
2
Contact Hours: 
4.00
Max. Marks: 
100.00
Objective: 

This course will enable the students to develop proficiency in conducting research within a specialized area of digital marketing. Students will be able to demonstrate the ability to apply appropriate research methods and techniques to address research questions and objectives.

Course Outcomes: 

Course

Learning outcome

(at course level)

Learning and teaching strategies

Assessment Strategies

Course Code

Course title

24SDMK 103

Project

( Practical)

 

CO 31: Ability to formulate research questions, objectives, hypotheses and conduct data analysis within a specialized area, demonstrated through the development of a dissertation report.

CO 32: Proficiency in conducting data analysis, interpreting results, and drawing meaningful conclusions, evidenced by the presentation and defense of the dissertation findings.

CO 33: Contribute effectively in course –specific interaction

 

Approach in teaching: Regular contact with Supervisor

 

Learning activities for the students: Presentations, Review of Literature, Report Writing

 

Report ,Viva-voce, Presentation

 

2.00
Unit I: 
Research Problem Formulation

Research Problem Formulation: Identification and formulation of research problem, Scanning the existing environment, review of related literature, Formulation of research objectives and research hypothesis, drafting of research design and sampling design

2.00
Unit II: 
Data Collection

Data Collection: Drafting of Questionnaire using appropriate scaling technique and collection of data through google forms, questiapro, proquest, etc.

2.00
Unit III: 
Data analysis

Data analysis: Tabulation and execution of data using SPSS and MS-Excel, Analysis and interpretation of data, Testing of Hypothesis Writing findings, conclusions and suggestions

2.00
Unit IV: 
Report writing

Report writing: preliminary pages including title pages, declarations, certificates, executive summary, contents, list of tables, list of figures, abbreviations, etc.) main text (Introduction, main chapters, core chapters, conclusion and references, etc.), and final matter (Appendix and annexure like questionnaires, figures/photos)

2.00
Unit V: 
Power Point Presentation

Power Point Presentation of the result and findings

Essential Readings: 

1. S.P. Gupta (S.P.): Statistical Methods, Sultan Chand & Sons, 34th Edition.
2. Goon, Gupta and Das: Fundamentals of Statistics
3. Snedecor and Cochran, Statistical Methods, Oxford and IBH Publishers.
4. Sancheti and Kapoor, Statistics, New Age Publications

References: 

Suggested Readings:
1. Shukla,M.C. and Gulshan S.S., Statistics Theory and Practice, Sultan Chand and Sons, New Delhi.
2. Richard Levin & David Rubin: Statistics for management, Prentice Hall.
3. Anderson, Sweeny & Williams: Statistics for Business and Economics, South West
E-Resources:
1. https://www.google.co.in/books/edition/Statistics_for_Business/DMv03Z7JN...
2. https://www.google.co.in/books/edition/Essentials_of_Business_Research/s...
3. https://www.google.co.in/books/edition/Research_Methodology/a3PwLukoFlMC... v=1&dq=research+methods+full+preview&printsec=frontcover
4. Discovering Statistics using IBM SPSS Statistics, Andy Field,https://etext.sagepub.in/etext
5. http://prowessiq.cmie.com
6. Scientific Research Publishing, http://www.scirp.org, Open access
7. www.search.proquest.com

Journals:
1. Indian Journal of Marketing
2. Journal of Entrepreneurship
3. Metamorphosis A Journal of Management Research
4. Vikalpa: Journal for Decision Makers
5. Journal of Digital & Social Media Marketing

Academic Year: 
2024-2025
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