Principles of Marketing Practical

Paper Code: 
CBBA 304
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
Objective: 

Course Objectives:

This course will enable the students to -

  • Organizing dialogue session with peer group on marketing themes.

 

  • Course Outcomes (COs):

Course

Learning outcomes

(at course level)

Learning and teaching strategies

Assessment

Strategies

Course Code

Course Title

CBBA 304

Principles of Marketing Practical

 

CO 118: Evaluating the project tasks in terms of content, chart presentation and description also assessing the tasks through file preparations, quizzes, and group projects.

CO 119: Organizing brain storming sessions with peer group on existing issues through individual presentations and group discussions

CO 120: Organizing dialogue session with peer group on common theme and write reflective notes on it.

CO 121: Discussing case study for better understanding and comprehension on the subject.

CO 122: Developing skills for competitive marketing environment

Approach in teaching:

Interactive Hours, Discussion, Tutorials, Reading assignments, Demonstration

 

Learning activities for the students:

Self learning assignments, Effective questions, Seminar presentation, Group tasks

Class test, Semester end examinations, Quiz, Assignments, Presentation, Individual and group projects

 

6.00
Unit I: 
Unit I

Prepare a PPT on 4Ps of Marketing mix of any company of your choice

6.00
Unit II: 
Unit II

Analyze the Indian Marketing Environment and submit a file for the same

6.00
Unit III: 
unit III

Case Study on any one Popular/ Luxury Brand

6.00
Unit IV: 
Unit iv

Prepare a Chart on PLC representing 5 examples of products in each stage.

6.00
Unit V: 
Unit v

Evolve a market driven distribution system for any product for the Indian market.

Essential Readings: 

• Philip Kotler, Kevin Keller, Abraham Koshy, Mithileshwar Jha, Marketing Management, A South Asian Perspective, Pearson Education
• Rajan Saxena, Marketing Management, Tata McGraw Hill
• Dave Chaffey, Fiona Ellis, Chadwick, Digital Marketing: Strategy, Implementation and Practice, Pearson
• Bateson, Hoffmam, Services Marketing, Cengage Learning
• Ahuja Vandana, Digital Marketing, Oxford Higher Education

References: 

• Govindarajan, Marketing Management: Concepts, Cases, Challenges and Trends, PHI Learning Private Ltd.
• John Mullins, Orville C. Walker, Harper W. Boyd, Marketing Management-A Strategic Decision-Making Approach, Tata McGraw Hill
• Chandra Bose, Modern Marketing: Principles and Practice, PHI Learning Private Ltd.

E- Resources:
• iisu@yopmail.com
• iisu@yopmail.com
• https://www.slideshare.net/versatileBschool/marketing-management-45052508

Journals:

• Indian Journal of Marketing, https://journals.sagepub.com/
• Marketing Research, https://journals.sagepub.com/
• Marketing Management, https://journals.sagepub.com/
• Vikalpa (P+O), http:// sagepub.com

Academic Year: 
2022-2023
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