Principles of Marketing Practical

Paper Code: 
CBBA 304
Credits: 
2
Contact Hours: 
30.00
Max. Marks: 
100.00
6.00
Unit I: 
Unit I

Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit

6.00
Unit II: 
Unit II

Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit

6.00
Unit III: 
Unit III

Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit

6.00
Unit IV: 
Unit IV

Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit

6.00
Unit V: 
Unit V

Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit

Essential Readings: 

Kotler, P. & Keller, K. L.: Marketing Management, Pearson.
2. Kotler, P., Armstrong, G., Agnihotri, P. Y., &UlHaq, E.: Principles of Marketing:
A South Asian Perspective, Pearson.
3. Ramaswamy, V.S. &Namakumari, S.: Marketing Management: Global
Perspective-Indian Context, Macmillan Publishers India Limited.
4. Zikmund, W.G. & D’ Amico, M.: Marketing, Ohio: South-Western College
Publishing.

Academic Year: 
2016-2017
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