Coming soon
Principles of Marketing Practical
Course Objectives:
1. Evaluating the project tasks in terms of content, chart presentation and description.
2. Assessing the tasks through file preparations, quizzes, and group projects.
3. Organizing brainstorming sessions with peer group on existing issues through individual presentations and group discussions.
Course Outcomes (COs):
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Learning outcomes (at course level) |
Learning and teaching strategies |
Assessment Strategies |
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CO66: Evaluating the project tasks in terms of content, chart presentation and description. CO67: Assessing the tasks through file preparations, quizzes, and group projects. CO68: Organizing brainstorming sessions with peer group on existing issues through individual presentations and group discussions. CO69: Organizing dialogue session with peer group on common theme and write reflective notes on it. CO70: Demonstrate strategies of reading and reflecting on the ideas expressed in texts.
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Approach in teaching: Case Studies Discussion, Tutorials, Reading assignments, Demonstration
Learning activities for the students: Self learning assignments, Effective questions, Seminar presentation, Group tasks
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Class test, Semester end examinations, Case Studies Quiz, Assignments, Presentation, Individual and group projects |
Prepare a PPT on 4Ps of Marketing mix of any company of your choice
Analyze the Indian Marketing Environment and submit a file for the same
Case Study on any one Popular/ Luxury Brand
Prepare a Chart on PLC representing 5 examples of products in each stage.
Evolve a market driven distribution system for any product for the Indian market.
1. Kotler, P. & Keller, K. L.: Marketing Management, Pearson.
2. Kotler, P., Armstrong, G., Agnihotri, P. Y., &Ul Haq, E.: Principles of Marketing: A South Asian Perspective, Pearson.
3. Ramaswamy, V.S. &Namakumari, S.: Marketing Management: Global Perspective-Indian Context, Macmillan Publishers India Limited.
4. Zikmund, W.G. & D’ Amico, M.: Marketing, Ohio: South-Western College Publishing
5. Saxena Rajan, Marketing Management, McGraw Hill Education
