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: Personal Selling and Sales Force Management Practical
Paper Code:
DBBA 504b
Credits:
2
Contact Hours:
30.00
Max. Marks:
100.00
6.00
Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit
6.00
Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit
6.00
Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit
6.00
Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit
6.00
Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit
Essential Readings:
1. Still, Cundiff & Govani: Sales Management, Prentice Hall of India
2. Charles Futrell: Fundamentals of Selling, McGraw Hill
Academic Year:
