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Personal Selling and Sales Force Management Practical
Paper Code:
DBBA 504B
Credits:
2
Contact Hours:
30.00
Max. Marks:
100.00
6.00
Unit I:
Unit I
Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit
6.00
Unit II:
Unit II
Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit
6.00
Unit III:
Unit III
Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit
6.00
Unit IV:
Unit IV
Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit
6.00
Unit V:
Unit V
Case Study/ Team Project/ Application Based Question/ Role Playing/ Group Discussion related to Unit
Essential Readings:
Still, Cundiff & Govani: Sales Management, Prentice Hall of India Charles Futrell: Fundamentals of Selling, McGraw Hill
Academic Year:
