Coming soon
MERCHANDISE MANAGEMENT
Course Outcomes (COs):
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Course Outcomes |
Learning and teaching strategies |
Assessment Strategies |
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The student will be able to- CO83:Discuss the concepts of merchandising. Ensure the product choice meets targeted consumer needs. CO84: Create an acceptable balance between the merchandise inventories and sales CO85:Use appropriate price setting strategy in order to successfully achieve business goals. CO86:Increase customer satisfaction. CO87:Improve sales and brand identity. CO88:Devise out the budgeting for organisational buying |
Approach in teaching: Interactive Lectures, Group Discussion, Tutorials, Case Study
Learning activities for the students: Self-learning assignments, presentations |
Class test, Semester end examinations, Quiz, Assignments, Presentation |
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Retail Merchandising: Concept, Evolution, Merchandise Sourcing, Factors affecting the merchandising functions. Merchandiser: Role and responsibilities. Suppliers: Types of Suppliers, Criteria for the selection of Suppliers
Merchandise Mix: Concept, Merchandise Management Process, Developing assortment plan,
Category Management, Brand Alternatives.
Merchandise Budgeting: Merchandise Forecasting and Budgeting, Inventory Valuation
Merchandise Planning: Concept of Merchandise Planning, Applications of Merchandise Planning, Staple Merchandise Management System, Fashion Merchandise Management System, Open-to-Buy System, Allocating merchandise to stores
Pricing the Merchandise in Retail: Pricing Objectives and Policies, Basic Mark-up Formulas, Markdown Management.
Merchandise Replenishment: Retail Replenishment, Importance of Replenishment, Direct Store Delivery, Managing Retail Home Delivery, Measures of Retail Distribution and Replenishment, Role of It in Retail Distribution and Replenishment.
Merchandise Displays and Space Management: Concept of Merchandise Displays, Importance of Merchandise Displays, Concept of Space Management, Role of IT in Space Management, Concept of Planogram
Visual Merchandising: Meaning, Objectives of Visual Merchandising, Growth of Visual Merchandising, Product positioning and Visual Merchandising
• Levy Weitz, Retail Management, McGraw Hill
• Barry Berman, Joel R. Evans, Retail Management, Pearson Education
• Chetan Bajaj, Rajnish Tuli, Nidhi V. Srivatava, Retail Management, Oxford University Press
Suggested Readings:
• Swapna Pradhan, Retail Management, Tata McGraw Hill
• Gibson G. Vedmani, Retail Management, Jaico Publishing House
E Resources:
• https://www.businessmanagementideas.com/retail-marketing/merchandising/m...
• https://www.yourarticlelibrary.com/macro-economics
• https://www.slideshare.net/
E Journals:
• https://www.gjust.ac.in/department/hsb/hsb_journals.html
• https://www.igi-global.com/journal/international-journal-online-marketin...
• https://iupindia.in/Marketing_Management.asp
